Announcing The Launch Of
01/25/2017 promotes healthy living, fitness & wellness for Africa's elite to meet the needs of modern living

Online PR News – 25-January-2017 – Kampala, Uganda – Announcing the launch of, a website dedicated to promoting Healthy Living, Fitness and Wellness in Africa so that Africans can enjoy longer, healthier, happier lives.

“We created this website out of the need to find answers to the health challenges facing the African people, brought about by modern living, fast food, and unhealthy lifestyles. It is estimated that by around 2030 nearly half the African population will suffer from high blood pressure. This alone will put a lot of pressure on Africa’s fledgling economies. But then in this same period we’ll see a rapid increase in diabetes cases, cancer, and a lot of other conditions. Something has to be done – and done fast – to educate Africans on the important changes in diet and lifestyle that need to be made,” says Namige Kayondo, a Kampala-based freelance writer.

"Given the under-developed, under-funded state of most health systems in the majority of African countries this threat dwarfs HIV/AIDS and Ebola combined, especially since most of the loss in human lives will be middle class Africans and the educated elite.”
The continent already is spending hundreds of millions of dollars annually towards an ever increasing number of complicated surgery procedures in India and Europe that cannot be done locally, such as heart surgery, cancer treatments, and organ transplants.

The website will cover a wide range of topics, including healthy living/healthy eating, fitness and exercise, research and news, wellness, diets, motivation and self development, and much more.

“Scientists have discovered that Africans have genetically inherited what have been termed the “thrifty genes” which in practice means that it is much harder for Africans to loose weight,” said Namige Kayondo. “This means that with modern living and western diets it is an uphill struggle for most Africans to lose weight.”

The thrifty genotype hypothesis has been used to explain high, and rapidly escalating, levels of obesity and diabetes among groups newly introduced to western diets and environments from South Pacific Islanders, to Sub Saharan Africans, to Native Americans in the Southwestern United States.

According to the thrifty genes hypothesis, the 'thrifty' genotype would have been advantageous for hunter-gatherer populations, especially child-bearing women, because it would allow them to fatten more quickly during times of abundance. Fatter individuals carrying the thrifty genes would thus better survive times of food scarcity. However, in modern African societies with a constant abundance of food, this genotype efficiently prepares individuals for a famine that never comes.

The result of this mismatch between the environment in which the brain evolved and the environment of today is widespread chronic obesity and related health problems like diabetes.

Diabetes is projected to become one of the most expensive medical conditions for African countries in the years to come, fueled in large measure by the use of refined sugars, fast food, and the thrifty genes of course, which for genetically predisposed Africans enable individuals to efficiently collect and process food to deposit fat during periods of food abundance in order to provide for periods of food shortage (feast and famine) according to scientists. The situation is confounded by a poor exercise culture, as well as sedentary lifestyles.

For more information about the website and to read all the latest articles, lifestyle news and reports, and editorials, please visit