After fifteen years without a similar resource in the market, the Electric Blanket Institute adds professional reviews to its popular website
Online PR News – 08-October-2009 – – Charlotte, NC – As the weather starts changing and leaves start falling, thoughts of flannel sheets and electric blankets are fresh on the minds of many consumers. Sales of electric blankets and electric mattress pads skyrocket this time of year, as the average consumer prepares for the upcoming cold months. In the past, consumers had few resources to turn to for unbiased reviews on electric bedding, but this has all changed with the addition of reviews to the comprehensive website, www.electricblanketinstitute.com.
When purchasing electric bedding, consumers have a myriad of options but few sources for reviews. When asked about the need for such a resource, Rick Lewis, the Electric Blanket Institute's founder stated, "We want our website to be a comprehensive resource for anyone looking for information about electric blankets, bed warmers, electric mattress pads or any other similar product. We've been working hard to educate consumers about safety and proper use, but we realized that consumers also needed to know which products are the most appropriate for the individual user so they can make informed buying decisions."
He also pointed out the lack of similar resources in the market, stating, "None of the major consumer product rating organizations, like Consumer Reports, has done a recent product comparison review of electric blankets or electric mattress pads. The last known review of this type was over 15 years ago, so consumers have nowhere to turn for truly unbiased reviews from experts."
According to Lewis, the Institute added the reviews "so consumers could find the best products to match their unique individual needs." The new review section of the website is organized in such a way that users can easily find the information they need. Each review is organized by both brand name and type of product, so consumers can quickly find the review of the item they are considering purchasing.
The reviews themselves are unique in that they are not created by consumers, but rather by the experts at the Electric Blanket Institute. The Electric Blanket Institute does not stand to gain monetarily from these reviews, so they are truly unbiased. Consumers can trust this information, making this website the go-to source for education and advice about these products.
About the Electric Blanket Institute
The Electric Blanket Institute, www.electricblanketinstitute.com, is a public service website aimed at providing consumers with correct information on electric blankets from industry experts who know both bedding and electronics. The website includes information about care, safety, energy use and health benefits of heated bedding, as well as expert reviews and buying information. For more information, contact Rick Lewis.