Ogaan is well-know for finding and curating some of the edgiest and coveted fashion designers in India. In keeping with their aestheti...
Online PR News – 19-January-2017 – New Delhi – Ogaan is well-know for finding and curating some of the edgiest and coveted fashion designers in India. In keeping with their aesthetic, they have added the Indian women dress designers label , Lovebirds, to their roster. You can now order the pieces from the brand from anywhere in the world and get it shipped to you. Lovebirds is loved for their relaxed, minimalistic style that comes in easy, flattering silhouettes and interesting mix-match of fabrics.
Lovebirds started out as a small quaint vintage store in New Delhi, India. Opened by Amrita Khanna, it was first of its kind. Amrita, one-half of the design duo, had studied fashion at the London College of Fashion while Gursi Singh has a background in graphic and spatial designing and had worked as a art director. While running the vintage store, they decided to create a small clothing collection and gauge the response of the audience. This was in 2013. The Indian dress collection was well-received by the fashion community. And this finally led to the birth of Lovebirds.
Inspired by clean lines, architectural forms and geometric silhouettes, Lovebird’s signature is structural yet playful. When asked what type of women wears Lovebird, they promptly reply that she is an modern Indian woman who is “ conscientious, efficient, smart, educated yet very easy going and carefree.” They want to showcase and express the changing face of India through their clothing and aesthetic. They want to bring the beautiful minimalism of Japanese and South-East Asian women dress designers to the urban India. They truly are disrupting the Indian fashion scene with their innovate and fresh clothing. Their latest collection features an array of dresses, jumpsuits, pants, jackets and tunics.