Independent Survey Shows Franchise Owners Are Highly Satisfied with Drama Kidsâ€™ Performance
Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises in itâ€™s annual Guide to Todayâ€™s Top Franchises, as well as in special reports throughout the year that name the top franchises in specific sectors.
Drama Kids was ranked in the top 50 among 334 franchise brands, representing over 30,000 franchise owners, that participated in Franchise Business Reviewâ€™s research, which was conducted between May 2015 and November 2016. Drama Kidsâ€™ franchisees were surveyed on 33 benchmark questions in the areas of financial opportunity, training and support, leadership, operations and product development, core values (e.g., honesty and integrity of franchisor), general satisfaction, and the franchisee community. An additional 16 questions asked franchisees about their market area, demographics, business lifestyle, overall enjoyment running their franchise, and role in the franchisee community.
The survey data showed the following:
Drama Kids was one of only 4 childrenâ€™s developmental/enrichment and tutoring franchises in the Childrenâ€™s Services category to make the list. The companyâ€™s overall satisfaction score exceeded the average score for all franchise brands surveyed, as well as the average score for all Childrenâ€™s Services franchises. Ranking categories where Drama Kids scores exceeded the overall and Childrenâ€™s Services averages include Franchise System, Leadership, Core Values, Franchisee Community, Financial Opportunity and General Satisfaction.
â€śWe are very honored and pleased that the most respected franchise market research firm in the U.S. has identified Drama Kids as one of the 200 best franchises based on franchisee satisfactionâ€ť said Drama Kids President, Charlie Kerr. â€śWe are very fortunate to have an amazing group of franchise owners, and we work hard to provide excellent support, training and resources, while also continually listening to our franchise owners to determine how we can improve the system.â€ť Kerr also noted that Drama Kids was once again named one of the top 500 franchise brands (among more than 3000 U.S. franchise brands) by Entrepreneur Magazine in its annual Franchise 500 edition published each January.
â€śFranchises that survey their franchisees realize that transparency and openness contributes to a trusting relationship,â€ť says Eric Stites, CEO of Franchise Business Review. â€śFranchisee satisfaction ratings show you whether or not a franchise opportunity is really as good as it appears and fits your values and vision by providing insight into a systemâ€™s culture, training, leadership, financial outlook, franchisee community, and much more.â€ť
Following are key findings on franchiseesâ€™ perceptions of franchising from Franchise Business Reviewâ€™s overall research for itâ€™s 2017 Top Franchises list.
â€˘ 89% enjoy operating their business
â€˘ 87% enjoy being part of their franchise
â€˘ 84% respect their franchisor
â€˘ 81% believe their franchisor acts with a high level of integrity
â€˘ 81% are satisfied with their franchise overall
â€˘ 89% would â€śdo it againâ€ť knowing what they know today
â€˘ 88% are satisfied with their franchisor and the opportunity provided
â€˘ 81% would recommend their franchise brand to others
â€˘ 60% agree or strongly agree that their financial expectations are being met
About Drama Kids
Drama Kids International is the largest after-school drama children's in the USA with 10,000 students currently enrolled. Its copyrighted curriculum features original, creative lessons with a built-in advancing scale of development that enables students of different ages and abilities to progress at their own rate. Its curriculum differs significantly from traditional drama and other after-school programs, with an emphasis on fun drama activities that are designed to allow all students to fully participate and develop acting, public speaking, and collaboration skills regardless of age or prior experience level.
Drama Kids offers age-appropriate classes for students ages 4 through 18 years old. Classes meet once each week for one hour at locations throughout the country. The program allows new enrollment throughout the year, space permitting. Drama Kids also offers Drama Kids Preschool Workshops, Drama Kids Summer Camps, and Drama Kids At School, an in-school program for elementary and middles schools that brings its innovative curriculum directly into the schools as part of the schoolâ€™s after-school program. For more information, visit www.dramakids.com. For franchise information visit www.dramakidsfranchises.com.