Ideas On Purpose Announces 2017 Brand New Brand Pro Bono Campaign

Call for Applications Open for NYC Area Nonprofits to Win a Complete Rebrand Design Package

Online PR News – 19-January-2017 – New York, NY – Ideas On Purpose, a NYC-based strategic design firm is now accepting applications for the second cycle of Brand New Brand, a free of charge rebranding initiative that is open to small, established nonprofits within 150 miles of NYC. Ideas On Purpose and three expert independent judges will review the applications and make the final selection. The winning organization will receive a complete rebrand design package. Once again, Ideas On Purpose is partnering with DCC printing, Peter Ross Photography and OfficeROI who have generously donated printing, photography and Microsoft Office tools to further the impact of the brand. The deadline to apply is March 1st, 2017.

An ideal applicant would be a nonprofit with a clear mission and vision for its growth goals. Applicants should currently have a basic website and social media presence, but could greatly benefit from Ideas On Purpose’s 17-year of expertise in brand communications. The winning entry will receive a focused brand redesign that may include an identity, a website and other communications.

“We’re thrilled to be doing a second cycle of Brand New Brand,” says John Connolly, Principal of Ideas On Purpose. “This skills-based volunteering initiative is a great way for us to give back to our local community and get everyone in our studio involved in what we do best—leveraging our collective creativity and expertise to help a deserving nonprofit.”

Since 2000, Ideas On Purpose has created award-winning strategic brand communications for diverse clients from the Fortune 100 to nonprofit organizations including Pfizer, United Technologies, Stanley Black & Decker, Memorial Sloan Kettering Cancer Center, NYU Langone, Nielsen, etc.

The first recipient of Brand New Brand was EcoSpaces Education, a multidisciplinary program focused on education, nutrition and health serving the Newark, New Jersey community. The organization received a complete rebrand package that included a new logo, tagline, website, marketing tools, business documents and much more. And, the EcoSpaces Education website was just recognized as the best nonprofit website of 2016 at the iNova Awards.

Working with Ideas On Purpose and their partners was the highlight of my year,” says Frank Mentesana, Founding Director of EcoSpaces. “The website has given us a marketing tool and credibility that allows us to expand our reach… it has inspired us all to begin taking the next steps in our evolution, steps we know will have positive effects on the health and wellness of more children and their families.”

How does it work?
First, visit the Ideas On Purpose website to enter by March 1st 2017. Brand New Brand judging happens in two rounds. Ideas On Purpose experts and our partners make an initial selection of semi-finalists. We ensure the semi-finalists meet all of the criteria for a successful partnership. Then, we engage the help of our expert independent judges, who select the winner of Brand New Brand. We have enlisted the help of three amazing individuals, each bringing deep expertise in nonprofits and branding. This year’s judges are: Joanna Breitstein, Senior Director of Communications at TB Alliance; Denielle Sachs, Founder/Managing Director of The Tembo Group; and Jenny Sia, Senior Manager of Corporate Responsibility at Pfizer Inc.

About Ideas on Purpose
Ideas On Purpose (IOP) combines rich experience with deep thinking to create fresh, distinctive design solutions that deliver business impact. Our work elicits human connections, striking a balance between logic and inspiration, reason and emotion. We use those intersections to help our clients connect with customers and stakeholders through work that’s memorable, motivating and, most importantly, authentically linked to tangible business goals, your cultures and strategies. Our work spans media. Whatever the creative challenge, Ideas On Purpose goals remain: engage your audiences to compel interest, belief and action. Learn more about Ideas on Purpose at