December 2010 sees the exciting launch of the new Orchid Furniture website which has been redesigned and moved to a platform specifically designed for the retail sector.
Online PR News – 25-November-2010 – – The feel of Orchid’s new site oozes opulence, and inspires those looking to bring chic to the home wanting to be diverted from mass produced high street designs. The user experience is wonderfully straightforward and well-judged, with opportunities to view products from large images or detailed thumb-nails. Features allow visitors to navigate easily through the extensive range of departments and collections, to create a wish list, and importantly to create an account, storing personal details for future visits and purchases. Alternatively, for a one-off speedy purchase, buyers can go straight to the checkout to pay with major credit and debit cards or a Paypal account.
Talking about the website Jemma Page, Partner of Orchid commented “We are absolutely thrilled with the new website. It is a reflection of how far we’ve since we launched in 2002, in terms of understanding our customers and their preferences when buying high-end interiors products online. We know that close to 75% of our customers find us on line, so we are keen to fulfill their expectations from discovering the site, to creating a long-term relationship. Our continuing strategy to build a name associated with knowledge and integrity, and of supplying products which are of good quality and gorgeous to own is reflected in this new site.”
Orchid’s Joint Partner, Mimmi Waugh added “Our customers are not necessarily buying on price, they have higher priorities which reflect their individual sense of style, as well as a need for quality products and good service. We are keen to reproduce the hugely successful, personal in-store customer experience, as well as conveying the Orchid “story”; that Jemma and I personally select each individual antique on regular trips to China, that we understand the restoration and manufacturing processes, and that most of all we love the products as much as our customers do, spending so much time, going off the beaten track to find craftsmen, skilled in age-old techniques.”