Barbara Laken Mother-Daughter Design Team Launches Contrarian for Spring 2010

Contrarian, someone who rejects the majority view.

Online PR News – 23-November-2010 – – It also happens to be a clothing label that at the first glance does not seem to fit into the definition very well, but it only takes a few more looks to see that the Contrarian girl does indeed beg to differ.

The simplicity belies this true mission: every Contrarian piece is appropriate for the office and nothing reminiscent of Lady Gaga, but the rebellion is in the details – black skirts with asymmetrical cuts, super-wide-leg trousers, trench coats with oversized collars, cropped hoodies. That it was masterminded by a mother-daughter team speaks something about the label: a contrarian, undoubtedly, but also one who is able to seamlessly transition from one generation to another, from Wall Street to Madison Avenue.

The New York-based mother/daughter designers of Contrarian are focused on creating inventive, wearable fashion at a contemporary price point. Their first complete collection for spring 2010 shows influences coming from Japanese fashion design, New York street style, and Edwardian codes of dress. The conflicting references mix together in the form of backless button down shirts, mid-length full skirts, long tail tuxedo jackets, smart waistcoats, and apron dresses.

The label Contrarian embodies the raw sex appeal and classic refinement that made the line an instant favorite among stylists and celebrities such as Drew Barrymore, Taylor Swift and fashions newest it-girl, Rihanna. The designer continues to focus on materials and styling that speak to individuality, ingenuity and glamour.

Contrarian aims to create trends by synthesizing the three essential elements of good modern design: originality, curiosity and craftsmanship. The collection seamlessly combines inspiration of the quality and wit of French Couture and the edginess and cool esthetic found in downtown street style.

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