Leading sourcebook for fashion and lifestyle communicators expands portfolio with first-ever award program, podcast and freelance practitioner course
Online PR News – 11-January-2017 – SAN DIEGO – PR Couture, the leading sourcebook for fashion and lifestyle communicators, will celebrate 10 years of delivering industry news, professional enrichment courses and quality career-based content to its global audience, beginning this month. January marks a pivotal period of growth, beginning with the incorporation of three new offerings The Bespoke Communication Awards, followed by the Resting Pitch Face podcast and a new business development course, Presence, geared toward freelance PR practitioners.
The Bespoke Communication Awards (the BCAs) will kick off the new offerings planned for 2017 serving as a natural extension to the career profiles and campaign spotlights PR Couture is known for. The BCAs is the first-ever global online award program to recognize and celebrate 30 different innovative campaigns and contributions made by agencies, individuals and brands within fashion and lifestyle communications. Call for entries opens in February and interested particpants and sponsors can visit thebespokeawards.com for more information. Winners are to be announced during a celebratory ceremony online at the end of April.
“Over the last 10 years, we have established a platform where practitioners of all levels share trade tips, experiences and perspectives in a non-competitive environment that has historically been rare in our industry,” said Crosby Noricks, Founder and Director of PR Couture. “I am beyond proud that my original vision to provide a vertical-specific resource for PR and marketing professionals specializing in fashion and lifestyle continues to flourish. In our next decade we aim to more comprehensively meet the evolving needs of communicators in a wildly fast-paced industry.”
Since publishing its inaugural blog post in December 2006, PR Couture has received ongoing top-tier recognition and accolades as both a leading and beloved resource from communication professionals, educators, trade events, industry conferences, academic texts and coverage in more than 100 publications including Cision, Meltwater, Forbes, and Fast Company.
To date, PR Couture has published more than 1,000 articles; interviewed more than 250 communication professionals and media members; sold thousands of copies of “Ready To Launch: The PR Couture Guide to Breaking into Fashion PR,” a book written by Noricks in 2012; executed 10 Fashion PR Confidential Workshops in partnership with Danika Daly; and coached more than 120 young professionals through PRISM, a career and PR skills course launched in 2015.
Beyond the three new offerings set to roll out in 2017, Noricks plans to mindfully explore further growth including enhanced networking opportunities, professional development and regional activations.
For more information on PR Couture, please visit www.prcouture.com.
About PR Couture:
PR Couture is the pace-setting sourcebook for fashion and lifestyle communicators. Well-recognized as a top PR blog and brand among leading professionals and publications, PR Couture is now celebrating its 10th year covering industry news, sharing results-driving strategies, career opportunities and expert profiles. Known for its thriving social media community, enrichment courses, workshops and down-to-earth, inclusive point of view, PR Couture helps agencies, brands and individuals navigate the fast-paced world of communications, fostering connections, job opportunities and thought leadership across its properties.
About Crosby Noricks:
Known as the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is the founder and director of PR Couture, the leading sourcebook for fashion and lifestyle communicators. Noricks is the author of “Ready to Launch: The PR Couture Guide to Breaking into Fashion PR” and has contributed thought leadership to Fast Company, Mashable, and PR Week, among others. Noricks teaches fashion public relations at the university level and boasts an award-winning track record which includes leading social media and content marketing efforts for brands such as Charlotte Russe, Creative Nail Design (CND) and Sutter Home.