New York website development expert says there are a number of website design elements that every website owner should know about in order to achieve online success.
Online PR News – 22-November-2010 – New York, New York – Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and website development firm with clients from across the country, says that there are a number of simple ways for small business website owners to boost their page rank and draw more targeted online traffic.
“When it comes to search engine optimization, there is no substitute for great website content,” says Crisafi. “However, in addition to offering good content, small business website owners must also ensure that their site is easily found by search engines and that the correct keywords are given weight.”
The first way to achieve this, according to Crisafi, is through the proper use of bold and header text.
“Desired keywords within the content should be bold or placed within header tags,” says Crisafi. “Though website owners should be careful not to abuse this technique, measured use of bold and header text can help the content rank higher for relevant keywords.”
Crisafi says that website owners that build a strong framework of both inbound and outbound links also have a great chance at increasing page rank.
“Including a few outbound links per post is not just a good way to give and get links,” says Cirsafi, “but also shows that that content is legitimate and is a good central source for information.”
Finally, Crisafi says that a good website should rely on images for success, not only among its visitors, but with the search engines as well, as long as they are tagged properly.
“To help ensure that a website’s images are indexed correctly, ALT descriptions and captions should be edited to make it clear to the search engines what the photo is about,” says Crisafi. “Also, include the word “image” or “picture” when building tags because many image searches include those terms.”
According to Crisafi, these are just a few tips for success that every business website owner should keep in mind while developing a business website.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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