Alliance with search optimiser SEO Synovation, HEAP Creative Solutions and Wecke Design Video

SEO Synovation, HEAP Creative Solutions and Wecke Design team up to offer outstanding internet marketing applications and video solutions.

Online PR News – 22-November-2010 – – The aim of the alliance is to offer small busineses a chance to benefit from the expertise and techniques that usually are offered to larger companies with large Marketing Budgets. Vincent Sandfod of SEO Synovation says " often the small guy does not have access to the advanced thinking offer to larger companies". He adds saying "big budget companies have access to unparalleled volumes of marketing advice which we want to make available to the smaller entrepreneur" .

Edgar Heydenrijk of HEAP Creative Solutions says " with our ability to create web based custom solutions at reasonable costs, we believe we can help the smaller entrepeneur gain significant advantages".

The alliance can access all international markets from their base in The Netherlands and have a wide technology base provided by students and graduates of the University of Groningen.

"No busines is small enough"says Helen Wecke of Wecke Design herself a graduate of the Art School in Groningen. Edgar Heydenrijk also a graduate of Groningen University enphasis "We aim to provide businesseses with consultancy,advice and free tips to grow their businesses using video channels, films, articles, web based applications and website optimisation and re-design. That's what we are good at"

The first tip is provided by Vincent Sandford of SEO Synovation and covers KEYWORDS ANALYSIS - an essential element in getting found in search engines.

Keyword Analysis - How do I choose the right keywords?.

First do this!.

Create a spreadsheet with 10 columns with the following headings going acroos the page:
1 Keywords – choosen by you and SKTOOL
2 Keyword density – calculated by
3 Keyword percentage - calculated by
4 Monthly Local Searches for keywords - SKTOOL
5 Monthly Global Searches for keyword term - SKTOOL
6 Number of competitors for keyword term – manually by you.
7 Keyword Efficiency Index – calculated by you
8 Commercial Intent Factor – extracted from adLabs
9 Non Commercial Intent Factor – extracted by adLabs
10 Date Tested

Read the following paragraphs to calculate or extract the data required to insert the fields in the spreadsheet..

Keyword Analysis

If you are selling products or services on the internet, think about them and your competitors. Look at your competitors and analyse their behaviour from a marketing perspective. What are their distribution channels? What are their marketing channels? How do the distribution and marketing channels differ from yours? Decide what problems your products or services solve for your customers. Think about the features of your products or services. Are the products or services differentiated from your competitors? If so in what way?

Whilst doing all this make a list of keywords that describe your product/service. Write down anything that comes to mind – anything. Create groups/families of keywords – similar to themselves but different.

You should end up with groups of similar keywords that are all related to your product. Using a relevancy scale like 100% , 80% or 60% grade all the keywords according to your opinion of relevancy to your products.

How do I get to know how many people are using keywords who want my products/services?

Thankfully Google can help you for free. To get to know how many people are searching for your products/services using your groups of keywords you can use Google External Keyword tool.

If you search for “SKTOOL” it will be on top. Place all your keywords in the appropriate box and tick the box for “results for my keywords only”. You can also do an advance search in the local country and local language of your targeted market.
The number of searches locally and globally will display (a guesstimate by Google but pretty accurate) will display, plus a competition factor, and if you uncheck the box that says “results for my keywords only” you will get suggestion keywords as well.

How do I choose which keywords are the best to use?

Now you have groups of your keywords – the list that you put together and grouped into families as well as the suggested keywords from Google. For each keyword you have the number of local searches (the country and language you have inserted) and the number of global searches (on the whole Google network).

The best keyword is that which is searched by the greatest number of people and where the competition factor is the lowest. When you have competing keywords it’s difficult to know which one. Now complete the spreadshhet t
Complete the 10 column spreadsheet.

1 Keywords – chosen by you and SKTOOL. Insert the keywords in column 1. For each keyword complete.
2 Keyword density – Copy and paste the content of one of your website pages into the contents box of http:// This is a free tool. Extract the keyword density and keyword count for your chosen list of keywords.
3 Keyword percentage – extracted from
4 Monthly Local Searches for keywords - Find Google SKTOOL website and in the contents box copy and paste your list of keywords. Tick the box for results listed only for your keywords and run. From the Google results list find your keywords and extract the number of local and global searches for the latest month.
5 Monthly Global Searches for keyword term – from SKTOOL
6 Number of competitors for keyword term – In the Google search box manually insert the keywords and from the search engine results page extract the numbers of pages/competitors found by Google.
7 Keyword Efficiency Index – You need to insert a formula as: number of local searches squared (SV*SV) divided by number of competitors. The result is the KEI.
8 Commercial Intent Factor – extracted from
9 Non Commercial Intent Factor – extracted by adLabs
10 Date Tested

The keyword with the highest KEI is the one most likely to incorporate into your website page and Marketing Message. However you must also look at the commercial intent factor of the keywords to determine if the keywords is of a non commercial value or commercial value. Only you can chose which one.
The last column of the spreadsheet is dedicated to testing. You will probably not get the desired results you want first time around. So it is imperative to TEST.

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