New Internet marketing company – Azura Marketing – works the web for progressive companies.

Partners’ strengths in search engine optimization form unique combination for successful web marketing company.

Online PR News – 22-November-2010 – – Calgary, Alberta --- Two accomplished SEO (search engine optimization) professionals, Pat Assad and Louise Desmarais, are pleased to announce the launch of their new Internet marketing company – Azura Marketing.

Azura Marketing is “start-to-infinity” web marketing for companies that want to leverage the full power of the web.

“Gone are the days when you put up a website and just assume that people will find it on their own,” says Desmarais. “The truth is they won’t find it – no one will, unless two things happen: 1) the site has been built properly and is regularly maintained to attract and retain visitors, 2) there are off-site activities taking place to point people to the site.”

Getting potential customers to your site can be a full-time job in itself. It means understanding how to make the search engines work in your favour and knowing how to navigate the intricate web of today’s Internet. “Between SEO, social media, PPC (Pay-Per-Click), and email marketing, it can be overwhelming. Where do you start? What makes sense for your company?”

Azura Marketing takes a slow, steady and purposeful approach. “There’s a lot of mystery around the whole Internet universe,” says Desmarais. “Our first priority is cutting through the mumbo jumbo so our clients get it. Our next priority is making sure the right pieces are in place so that we have a firm foundation to build on. Otherwise, we’re wasting our clients’ precious time and resources.”

“After that, it’s a matter of determining what initiatives make sense for our clients, keeping in mind who their customers are and where they live, and what the goals are for the site.”

Clients of Azura Marketing will benefit from the unique combination of skills the partners bring to the table.

Pat Assad has been working as a full-time Search Engine Marketing consultant for over 11 years. She has a proven track record for increasing traffic, conversions, and ROI for clients in highly competitive markets. By adhering strictly to SEO “best practices,” Pat has been able to improve client conversions and achieve top rankings consistently.

Louise Desmarais is a sought-after web and SEO writer with a diverse writing career spanning more than two decades. “Fresh content that is properly optimized for the search engines is perhaps the most important ingredient in a successful web marketing recipe. It just makes sense to have an SEO writer working directly on the business.”

For more information, visit or contact Louise Desmarais at 403-201-7604 or