Internet Marketing Experts Explain What Small Business Websites Need to Achieve Success

New York internet marketing and web development expert says that are a number of essential elements necessary to effectively do business online.

Online PR News – 19-November-2010 – New York, New York – “The Internet is full of many horrible websites,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and Internet marketing firm with clients from around the world. “Most of these sites aren’t just designed poorly, there are many other elements that go into making a website customer-friendly and many companies just don’t get it.”

According to Crisafi, the first essential element of a small business website is a clear description of the business and what it does, coupled with a clear and simple website address.

"A domain name is like the company’s brand name,” says Crisafi. “It should be made easy for users to type it into a browser or an e-mail address."

On the topic of simplicity, Crisafi says that it is important that all small business websites make their contact information easy for visitors to find and suggests keeping website navigation as simple as possible.

"A website’s navigation should be clearly laid out,” says Crisafi. “Dropdown navigation is best because it allows the visitor to see the content under every heading from virtually any page. This will make it easy for visitors to find what they are looking for.”

With respect to helping customers find what it is that they are looking for, Crisafi says that small business websites must also be able to provide that information and this, he says, can be best done through offering fresh content, updated on a regular basis.

“Fresh content is the key to keeping a business’s targeted traffic interested,” says Crisafi, “but first, a business needs to drive traffic to its site. That is why business owners should always know the basics of search engine optimization.”

According to Crisafi, that means using the correct keywords throughout the website’s text, putting in plenty of links, and naming page titles and URLs correctly.

Established in 2003, dzine it, inc. is a leader in Custom web development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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