Elder Health Care Ltd Enters into In-Licensing Deal With Germany's Mann & Schröder for Skin Care
11/20/2010

* Marks Elder’s foray into the Rs 1600 crore Baby Care segment growing at 17% annually
* Mann & Schroeder GmbH is Europe’s leading personal and hygienic care products company with presence in over 60 countries
* EHCL to introduce in India two of M&S’s most popular brands viz. Dulgon personal care and Sanosan baby care products.

Online PR News – 20-November-2010 – – Mumbai, India, November 19, 2010 -- With thrust on the skin care segment as well as plans to enter newer segments in the Indian personal care market, n">Elder Health Care Limited (EHCL), ( http://www.elderhealthcare.in ) part of the Rs 800 crore Elder Group, has inked an in-licensing agreement with M/s Mann & Schröder GmbH, Germany’s leading personal and hygiene care products company, to introduce the entire range of two of the German company’s most popular brands into India viz. Dulgon Skin Care & Sanosan baby care. This deal marks EHCL’s foray into the Rs 1600 crore Baby Care market in India which is growing at a rate of 17% every year. The company has already become an established player in the Rs 3500 crore Dermatology sector - growing at 20% annually - through brands like Fairone Fairness Cream (Men/Women) & Fairone Soap, in-licensed from Shahnaz Hussain Herbals Pvt Ltd which are sold through its more than 3 lac outlets across India.

Mann & Schroeder (M&S), founded in 1951, has been an established specialist in hair & body care products for all age groups in the German & European markets for decades. The company has presence in over 60 countries in Central Europe including Russia, Near and Far East, North Africa and North America. The entire range of M&S Products comprise of Hair care, Hair styling, Body care, Hand Care, Body cleansing, Deodorants, Facial and lip care, Sun protection, Mouth rinse & Mouthwash. M&S products are made according to c-GMP standard and other government guidelines at its state-of-the-art plants in Germany (Siegelsbach) which are DIN ISO 9001:2000 certified and have a combined capacity of approx. 1,000,000 units per day

The Dulgon range comprises of a wide range of products for body & hair care and Sanosan cleansing and care products cater to the baby skin, adults with sensitive skin and special products for special condition of motherhood. Both the brands shall be available in the Indian markets by end-December 2010.

The in-licensed products portfolio of EHCL ( http://www.elderhealthcare.in ) consists of Fairone Fairness Creams from M/s Shahnaz Herbals (Ms Shahnaz Hussain) of India, "Tiger Balm" from M/s Haw Par of Singapore, "Burn Aid" (a gel-based natural product for burns) from M/s Rye Pharmaceuticals of Australia, "Blistex" lip Balm from M/s Blistex Inc of USA, "Fuel for Men" deodorants from M/s VLCC, India, Biorga dermatology/cosmetology products from M/s Uriage Laboratories Dermatologigues D' Uriage of France, "BeYu" colour cosmetics from M/s Innovative Cosmetics Gmbh, Germany, "Just for Men" Hair colour for men from M/s Combe Incorporated, USA and "Bihaku" whitening range from M/s POLA Chemical Industries Inc of Japan.

About Elder Health Care Ltd:
Elder Health Care Ltd (BSE - ELDERHCL), ( http://www.elderhealthcare.in ) part of the Rs 800 crore Elder Group, is engaged in the manufacture of a range of FMCG and Skin Care Products through research and development and also products through licensing agreements with Indian and International companies. Elder's consumer and skin care products have proven therapeutic capabilities. The product range comprises of OTC products in pain management, fairness segment (both men and women), oral care, lip care, burn categories, Men’s/Women’s grooming etc and Skin Care. Elder Health Care Ltd has been growing at a rapid pace of more than 50 % a year for the past four years and is targeting a turnover of Rs 300 crore for FY 2013.

http://www.elderhealthcare.in; http://www.mann-schroeder.de/2_e.html

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. India
Tel: (91 22) 28625131/32. Cel: 91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.elderhealthcare.in