The Black Eyed Peas PSA Kicks Off Adobe Youth Voices Making Technology Accessible to Underserved Communities
Online PR News – 06-October-2009 – – Los Angeles – The Adobe Foundation and The Black Eyed Peas Peapod Foundation today unveiled a new public service announcement called, “Plant Inspiration.” The PSA raises awareness of the Adobe Youth Voices, a non-profit that stresses the power of technology to engage middle- and high school–age youth. Adobe Youth Voices provides breakthrough learning experiences using video, multimedia, digital art, web, animation, and audio tools that enable youth to explore and comment on their world.
Through their collaboration, the Peapod Foundation and Adobe Foundation have launched two Peapod Adobe Youth Voices Academies that will give kids access to use video, dance, music, and art to spark social change in their communities.
“As a group, music has given us amazing opportunities. With the Peapod Foundation, we want to give back to inner-city kids so they can realize their potential through artistic and digital expression,” says will.i.am, who grew up in the projects in Boyle Heights, Calif. “Together with the Adobe Foundation, we are giving more kids a chance at a better future.”
The academies will incorporate a high-tech curriculum developed by Adobe Youth Voices with the latest professional-grade multi-media production software – including Adobe® Creative Suite® 4 Master Collection Suite, donated by Adobe Systems Incorporated, and professional music studio tools for a state-of-the-art recording facility donated by the Peapod Foundation. In addition to mentoring in the performing arts, youth participants will receive structured multi-media training in video, audio, photography, design and art, enabling them to creatively express their points of view on vital issues and contribute to social change in their communities.
The aim of the campaign is to nurture self-expression, creativity, community involvement, and digital literacy among young people — the kind of education these organizations feel is critical for today's youth.
“The Adobe Foundation and the Peapod Foundation share a vision for empowering youth to address social issues that directly affect them,” said Michelle Mann, executive director of the Adobe Foundation. “The launch of these two academy sites is just the beginning of our journey. It’s exciting to make such a direct, tangible impact by inspiring youth to demonstrate their potential and take action in their communities.”
Visit (http://www.youtube.com/watch?v=kQ9WFXs34T8) to view the Adobe Foundation and The Black Eyed Peas new public service announcement.
Visit http://plantandinspire.org/ to learn more about Adobe Youth Voices.
About Adobe Youth Voices
Adobe Youth Voices (AYV) is the Adobe Foundation’s global philanthropic initiative that empowers youth from underserved communities with digital media skills so they can comment on their world, share their ideas and take action on issues that are important to them. By harnessing the energy and insight of young people 13-18 years old, Adobe Youth Voices aims to inspire a dialogue for change in their communities.
The program teaches youth to express themselves through documentary film-making, photography, print journalism, radio diaries, animation, Web communications and other media. The Adobe Youth Voices global network now includes 158 sites, grantees and organizations in 31 countries, engaging over 20,000 youth and 1,000 educators in schools and out-of-school programs. For more information, visit http://plantandinspire.org/.
About the Black Eyed Peas Peapod Foundation
The Black Eyed Peas Peapod Foundation encourages social change by uniting people, especially children, through the universal language of music. In 2008, the foundation opened the first Peapod Music & Arts Academy, a state-of-the-art music and educational center and recording facility serving foster care youth and other at-risk teens, at the Watts/Willowbrook Boys and Girls Club. The Peapod Foundation was established as a Charitable Service Fund administered by the Entertainment Industry Foundation. For more information, visit www.thepeapodfoundation.com.
About the Adobe Foundation
The Adobe Foundation is a 501(c)(3) private foundation created and funded by Adobe Systems Incorporated to leverage human, technological and financial resources to drive social change and community improvements.
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