Axiomtek Gaming Launches New Brand Identity to Solidify its Presence in the Casino Gaming Industry
12/17/2016

Axiomtek Gaming Launches New Brand Identity to Solidify its Presence in the Casino Gaming Industry and Reinforce the Company’s Strategic Direction

Online PR News – 17-December-2016 – Las Vegas, Nevada – Axiomtek, one of the world's leading designers and manufacturers of innovative, high performance and reliable PC-based industrial computer products, introduces the next milestone for its gaming business. As a result of years of continuous growth in the casino gaming industry, Axiomtek Gaming has now unveiled its new logo to showcase its strong commitment to its customers and the industry. The new brand identity will provide a stronger and clearer presence in the market. It represents a key message that the company will continue to innovate, be at the forefront of the industry and serve its customers with best-in-class products and personalized, exceptional service.

The New Brand Identity and its Promise to the Customers
As technology advancement continues to drive the casino gaming industry, Axiomtek Gaming has evolved over the years and undergone a significant transformation to reflect readiness and commitment to remain one of the leading gaming solution providers in the industry. The new brand identity starts with the launch of the new logo, and will transition into offering a more comprehensive product line with forward-thinking, innovative designs. The R&D team will focus on customizing standard products that will have global appeal but with specifications that are regionally-focused to suit the local gaming industry’s needs. The design team will strengthen its expertise and number of experienced staff to support each unique customer and growing demands. They will continue to offer top-notch customization services and high delivery standards that Axiomtek Gaming is known for.

“We believe that it is a time for a new brand identity,” said Norm Chien, design manufacture services associate vice president. “Axiomtek Gaming’s growth has been exponential in the past few years. We have gained significant new business and have been entrusted with many complex projects globally. The new brand identity represents our company’s strength and the commitment we have for the gaming industry. It also represents our customer-focused approach in the way we do business. We want our customers to recognize our brand as the best in class. Our team lives by our core values that emphasize going above and beyond expectations. The new brand identity launches our promise to continue to meet the needs of the industry and our customers with our unique vision and drive to exceed expectations.”

About Axiomtek Gaming

Axiomtek Gaming is a business unit of Axiomtek; a leading designer/manufacturer of PC-based industrial computer products. Since 1996, Axiomtek Gaming has offered standard off-the-shelf embedded computers and all-in-one gaming boards for slot machines, VLT, electronic table games, pachislot/pachinko, Italian AWP/AWP+, player tracking systems, arcade gaming to the gaming industry such as casinos, amusement, lottery, sports betting, etc. Its success has come from its design and customization services that deliver solutions per customer’s required specifications and a variety of value-added services.

Axiomtek Gaming recognizes the ever-changing nature of technology and gaming regulations. The company emphasizes strong research and development efforts and experienced engineering resources to remain an industry leading gaming solution provider. Axiomtek Gaming products are designed with a variety of technology platforms including Intel®, AMD, and RISC, to create reliable and high quality solutions that cover a spectrum of gaming possibilities. The dedicated gaming team consists of R&D, electrical and system engineers as well as product managers and is headquartered in Taiwan. Its dedicated regional teams include locations in the United States, Asia and Europe.