Newzoo And Social Games Observer Announces New Online Monitor Service

Newzoo and Social Games Observer announce the launch of a new online monitor providing insight into game and developer popularity on non-Facebook social networks. Every week fresh data is published on Most popular game on MySpace is Mobsters (Playdom) with 15M installs. Barn Buddy (The Broth) is leading the Hi5 games leaderboard with almost 3M installs. Local European social networks are untouched by the large US-based social games publishers. German Wooga and Chinese developer Elex lead the charts on Germans popular VZ social networks used by 17 million Germans, comparable to the 18M Germans on Facebook.

Online PR News – 17-November-2010 – – In addition to MySpace and Hi5, the monitor currently tracks the local social networks StudiVZ, MeinVZ, SchulerVZ (Germany), Nasza Klasa, (Poland), Tuenti (Spain). The website shows app name, developer, number of installs and the change compared to the week before. More social networks will be added in future. This initiative of Newzoo and Social Games Observer adds dynamic game-specific data to the survey results on social gaming already available from the International Gamers Survey.

Half of the German population with access to internet is active on social networks. Of these 29M, almost 60% also plays “social games” and 5.5M Germans spend money doing so. Facebook reaches 8.5M social gamers, half of the German total. Of the local players, the StudiVZ social network comes in second with 4.4M social gamers, without counting the sister sites MeinVZ and SchűlerVZ.

Newzoo is an international market research firm completely focused on the games industry. Newzoo aims to provide the best independent market data across all game platforms and business models with a specific focus on online and mobile. Newzoo also operates the global B2B portal and publishes the Games Industry BlackBook.

About Social Game Observer
Social Games Observer is a leading European blog on the highly dynamic social games and game monetization markets. With a strong focus on the European market, Social Games Observer provides relevant industry news for game and app developers as well as publishers.

Newzoo: Peter Warman, Managing Director Newzoo,, T: +31 (0)20 6635816,
Social Games Observer: Sebastian Sujka, Chief Editor,, +49 (0)30 6165191811