Demand for expertise sees SKARtec Digital Marketing Academy launch new digital marketing courses

There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them.

Online PR News – 15-December-2016 – Chennai, India – As hiring trends shift towards digital specialists with the expertise in specific digital marketing disciplines, SKARtec Digital Marketing Academy has launched specialist Professional courses.

The specialist courses in Digital Marketing include Search Engine Optimization (SEO), Search Engine Marketing (SEM/ PPC), Display/ Banner Advertising, Google Analytics, LinkedIn Marketing, YouTube Marketing, Email Marketing, Social Listening, Online Reputation Management, Media Planning and ATL/BTL advertising. Each course comprises of lectures, multiple learning resources and practical exercises.

According to Suresh, Founder & Digital Marketing Trainer of SKARtec Academy, "The new programs enable students to deep-dive into each of the specialist areas and follow a targeted career path. Becoming a master of your craft in the digital marketing sector makes it easier to stand out and quickly propel you to senior positions through rapid growth in your specialist area.

The courses are available to study flexibly online via desktop or tablet with lectures delivered live every day and fully downloadable documents and supporting resources available for students to access at a time and pace that suits them. The academy assists students in preparing for the Google Certification exams and almost all students who have studied at the academy have got certified.

It is a program uniquely designed for current and aspiring marketing professionals, to help them transform into digital marketers of the future.

Suresh adds, today businesses and consumers are shifting their focus to the digital medium and companies are increasingly engaging their consumers through digital platforms. There are 462 Million total Internet users in India and India's digital advertising spending is estimated to reach $4 billion by 2020. India's digital advertising market has grown at a rate of 33% annually between 2010 and 2015. This indicates a larger shift in focus from traditional to digital marketing mediums. These market trends have created tremendous opportunities for professionals who are equipped with the necessary digital skills.

Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward. There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.

Check out their website for more information.