Anavila launches their clothing collection on Ogaan
12/12/2016

Anavila, the Indian fashion design brand, have launched their entire collection on Ogaan. It is available to Indian as well as International audiences.

Online PR News – 12-December-2016 – New Delhi, Delhi – We have some very good news for all the fashionistas out there. Anavila finally comes to Ogaan, the online destination for Indian designer clothes. Now,the Indian and international customers can get first dibs on Anavila collection's as soon as they hit the fashion runways. Anavila, a top fashion designer, is another feather in Ogaan’s cap who specialize in curating collections of well-known and upcoming Indian fashion designers.

Anavila is the namesake of its fashion designer, Anavila Mishra. Anavila, sanskrit for “Pure”, stands for pure sustainable textiles that exude luxury. Traditional textiles and craft from all over India are curated and utilised by Anavila to create her trademark handwoven line sarees that are a dream to drape. Anavila is a staple amongst the fashion crowd and Bollywood stars like Kajol, Kiran Rao, Sonali Bendre, Nandita Das and Dia Mirza.

Anavila Mishra was chosen to direct a Craft Cluster Development Project of the Indian Ministry of rural development as their project consultant. She began her design career as a designer for a few leading Indian fashion brands. After working with these brands for a few years, Anavila started gravitating towards Indian crafts and textiles. She travelled the length of the country and interacted with artisans from all over. Anavila made it her mission to bring the crafts and ideas trapped in these remote areas to a broader audience. Taking this further, she put her own contemporary spin on these textiles to make it suitable for everyone from a Bollywood star to a career women to top fashion designers.

The last few years have seen a rising demand for contemporary and chic Indian traditional wear targeted towards the modern, urban Indian women. Anavila sarees now stand for understated elegance without being overtly embellished.

The customers can visit Ogaan and select from a wide array of exquisite and magnificent linen and silk sarees. All their sarees are crafted with a deep respect and consideration for the environment and nature.