VehSmart and the Sandino Group will together be launching a nationwide aggressive advertising campaign that will be targeted to hit every household in the United States.
Online PR News – 16-January-2009 – – California - VehSmart announced it has signed a contract with The Sandino Group, a New York-based Marketing and Communications Consultancy. VehSmart is beginning a nationwide marketing program for the official launch of VehSmart.
"VehSmart is optimistic about the relationship with The Sandino Group," said Brian Story, president of VehSmart. "We are confident they will help raise consumer awareness for VehSmarts' services available to consumers that are in need of an Onstar-type vehicle safety device at an economic cost."
James Sandino, CEO of The Sandino Group, is a veteran direct-response marketer with extensive experience in direct marketing, advertising and public relations. He has successfully supported both large and small consumer packaged goods and health care companies, including The Coca-Cola Company, Time Inc., Glaxo-Smith-Kline, Merck and Novartis. His background includes roles at Y&R, Saatchi & Saatchi (Klemtner) and DMB&B (Medicus). Sandino's job is to "design, implement and manage" major advertising and marketing campaigns for promoting directly to consumers.
VehSmart is positioned to produce solid growth, rapidly increasing revenues and impressive share value gains. VehSmart's in-vehicle safety, security, and information services works with telematics, Global Positioning System (GPS) satellite and cellular technology. As the desire for more information, communication and safety grows, so does the need for solutions to provide these services for everyone at an affordable cost. VehSmart provides just that, offering an in-vehicle safety system similar to OnStar, at a lower cost, and can be installed and operational in any vehicle, not just select automobile models. VehSmart is the up and coming name of in-vehicle safety and security systems created to help protect you and your family on the road. VehSmart is available in North America, Canada and Mexico, and is available for all types of vehicles – automobiles, trucks, boats, commercial vehicles, motorcycles and more.