COLLOQUY, LoyaltyOne, Precima, Best Buy and Delta to Present
Online PR News – 17-November-2010 – – CINCINNATI (November 1, 2010) – COLLOQUY’s Kelly Hlavinka and Precima’s Brian Ross and Nicolle Scavuzzo will lead Enterprise Loyalty Day on Dec. 13 at the National Center for Database Marketing Conference (NCDM) 2010, which will be held Dec. 13-15 at the Marriott Doral Golf Resort & Spa. Enterprise Loyalty Day is the only full day pre-conference intensive that is structured as an interactive session featuring case studies and client perspectives from leading brands such as Best Buy and Delta SkyMiles.
COLLOQUY is a leader in Enterprise Loyalty with its new journal ‘Enterprise Loyalty in Practice.’ This journal is the first and only publication dedicated to the innovations and people behind the game-changing strategy of Enterprise Loyalty.
“By transforming the customer experience through analytical insights, Enterprise Loyalty is traditional loyalty with a big ‘L,’” said COLLOQUY Managing Partner Kelly Hlavinka. “It means going beyond traditional loyalty marketing strategies to use data in a far more holistic way – as a means towards aligning behind the unique purpose of service.”
The NCDM conference is dedicated exclusively to the database marketing industry. It brings database marketing suppliers and decision makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.
COLLOQUY will be leading part one of Enterprise Loyalty Day along with Precima and Best Buy’s Matt Smith. The session will begin at 9 a.m. and will discuss the opportunities presented by Enterprise Loyalty to create a better customer experience based on advanced analytics and customer insights.
Beginning at 1:45 p.m. on Dec. 13, COLLOQUY and Precima will join Delta’s Jeff Robertson for the second part of Monday’s loyalty marketing sessions. The session will include a case study and question-and-answer session by Delta Air Lines that will detail how daily interpretation of customer needs has made its loyalty plan both resilient and relevant.
After Enterprise Loyalty Day wraps up at NCDM 2010 on Monday, LoyaltyOne’s Ian Di Tullio will present, "Power of One: One Program Wins Sales, Shoppers in Multiples,” on Dec. 14 at 3:30 p.m. This Sobeys’ case study presentation will detail the challenges of designing a highly targeted and vendor-supported multi-channel promotion geared to drive both sales and return on consumer investment.
For full session descriptions or to register for the event, go to
The National Center for Database Marketing (NCDM) Conference (www.ncdmevents.com) is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s marketing challenges using customer data and technology.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.
COLLOQUY® comprises a collection of publishing, education and research resources
devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY
has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers
to its magazine and www.colloquy.com the most comprehensive loyalty web site in the
world. COLLOQUY’s research division develops research studies and white papers
including industry-specific reports, sizing studies and insights into the drivers of
consumer behavior. COLLOQUY also provides educational services through workshops,
webinars and speeches at events throughout the world and is the official loyalty marketing partner of the Direct Marketing Association, a loyalty marketing partner of the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY
magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184.