Axium Healthcare and Firma Medical Enter Into Joint Pharmaceutical Marketing Agreement for Medicine

Combining ED Medications and Devices Creates A Powerful New Product Offering

Online PR News – 17-November-2010 – – November 16, 2010: Axium Healthcare Pharmacy, Inc., a national clinical specialty pharmacy provider of injectable, oral and compounded pharmaceutical medications and Firma Medical, LLC., a specialty erectile dysfunction (ED) company and manufacturer of the VED® System (a Compounded erectile dysfunction medication), have entered into a national marketing agreement to offer Axium’s ED line of injectable compounded pharmaceuticals to Firma’s physician and patient customers nationwide.

The new partnership provides Axium broader distribution, while at the same time, increasing the number of ED treatment options for Firma’s growing list of physician and patient customers.

“Axium is pleased to partner with Firma Medical,” said Greg Vaughn, Executive Vice President at Axium Healthcare. “This partnership shows our commitment in expanding our product offerings for patients with ED.”

The new agreement reflects a growing trend among leading national drug and medical device companies to combine various products in order to create a broader, more effective service offering to customers and lower their overall cost of distribution.

“The Axium partnership allows us to offer high quality ED medications and devices to our physician and patient customer,” said Chris Kinnison, President of Firma Medical. “Additionally, this relationship helps us to advance our positioning as comprehensive, integrated specialty ED service provider,” said Kinnison.

About Axium

Axium Healthcare Pharmacy, Inc., is a nationwide, privately-held "Clinical Specialty Pharmacy" licensed and permitted to operate in all 50 states. Axium Healthcare Pharmacy, Inc. specializes in providing physicians, patients, health plans and other healthcare providers with injectable and oral brand name products as well as compounded pharmaceutical products. For more information contact Axium at 550 Technology Park, Lake Mary, FL 32746.

About Firma

Firma Medical LLC., is a specialty provider of drugs and devices for erectile dysfunction and manufacturer of the VED® System and related products. Additionally, the company files insurance claims on behalf of VED patients, provides patient training and support on the use of the VED® System, and collects patient feedback associated with all ED treatments and therapies through its national clinical ED data registry. For more information contact Firma Medical at 99 Regency Parkway, Mansfield, TX 76063.