Online insurance specialists Protect your Bubble are launching a viral marketing campaign featuring a series of videos based around iPhone addiction and some of the more unusual insurance claims they have covered in 2010.
Online PR News – 16-November-2010 – – Online insurance specialists Protect your Bubble are launching a viral marketing campaign featuring a series of videos based around iPhone addiction and some of the more unusual insurance claims they have covered in 2010.
In the first of three short film clips a candle-lit bath and an ensuing exchange of picture messages for one young lady leads to ill-fated consequences. The short film was recorded on location at the luxurious Didsbury House Hotel in south Manchester.
The videos will all be hosted on a Protect your Bubble micrositewww.whathappenedtomyiphone.com and will be promoted on Facebook, Twitter, YouTube, Vimeo and via additional channels across the web.
In the last 12 months Protect your Bubble have helped out iPhone policy holders who have reported claims such as, 'I dropped it from a hot air balloon', 'My dog chewed it', 'I dropped it in a blender' and 'It fell into the kettle'. Most common claims were for cracked screens, lost or stolen handsets and iPhones dropped in toilets and baths.
Two further videos will be released in the coming weeks as part of a marketing campaign for Protect your Bubble which emphasises the risk of using expensive gadgets in daring situations.
Stephen Ebbett, spokesperson for http://www.protectyourbubble.com stated: “With so many iPhone and smartphone addicts carrying their gadgets with them wherever they go, it's not surprising that they are being lost or damaged in a host of unusual ways. Our gadget and iPhone insurance products would be ideal for the colourful personalities who feature in this series of viral videos.”
http://www.protectyourbubble.com provide camera insurance policies from £1.49 a month, iPhone insurance from £5.99 a month and laptop insurance from just £3.99 a month.