gets fresh design, added functionality

California Republic Stationers, a pencil brand and retailer specializing in high-quality wooden pencils, has launched a brand new web platform at!

Online PR News – 11-November-2010 – – Stockton, CA ( onlineprnews ) November 11, 2010 - California Republic Stationers, a pencil brand and retailer specializing in high-quality wooden pencils, has launched a brand new web platform at! In keeping with the philosophy that ( ) pencils are an extension of a person’s freedom of expression, not only includes a storefront for California Republic products, but contains discussion boards, lesson plans, blogs, and lots of content to inform, entertain and allow artists and pencil fans to interact.

With a goal to be a repository for anyone interested in pencils, users are drawn to the website through the store, where they can buy the new Palomino Blackwing, the earth-friendly ForestChoice, customized imprinted pencils and many more high-quality complementary products like sharpeners and art supplies. We plan on expanding shopping functionality into advanced user-customizable options like design-your-own private label ( ) pencils in the near future. Our storefront has advanced e-commerce capabilities, including product recommendations, simple point-of-sale interface and a smart layout for simple searching.

A few corners of’s online community:

The Story of Pencils: An engaging, detailed history of the pencil, a writing instrument with a long history and a large social capital. For example, did you know the average pencil can write about 45,000 words? That’s enough content to fill a novel! This section has lesson plans for students, as well as resources, quotes, and more!

Featured Artist: Pencils, especially California Republic brands, are loved by artists and writers alike. We bring regular tips and tricks from sketch artists, like how to draw realistic clouds with pencils, proper grip, and how to sharpen a chisel tip onto your pencil! We also have writers who share what inspires them, how they write, and how to practice uninhibited writing.

What’s New blog: Learn about new products, pencil projects and interesting shareables from around the Internet, including the new Palomino Blackwing, a pencil whose arrival was one of the most publicized and anticipated in modern history!

To shop for products or to interact with other pencil users, point your web browsers to

Behind is California Cedar Products Company, the world’s leading supplier of wooden slats used in the production of wood-cased pencils. Cal Cedar’s wood is used in California Republic Stationers’ brands as well as many of the top pencil brands worldwide. A fourth generation, family-owned company (and with pencil experience going back seven generations), Cal Cedar has been built on a tradition of excellence in the production of superior products and is dedicated to building strong relations with customers.

For more information about or California Cedar Products, contact:

Paula Sullivan at 866-473-6245 or by email at