GIVe by George Davies opens the door to a new era of Women’s Fashion Retail

Retail guru George Davies announces 25 UK outlets and a new eCommerce website for his new ‘affordable luxury’ women’s fashion brand

Online PR News – 02-October-2009 – – George Davies has unveiled the list of 25 stand-alone stores and concessions where the new GIVe by George Davies brand will be available fromOctober 2009.

Also revealed are some startling new retail merchandising ideas and new technology to achieve startling levels of customer service from the new women’s fashion brand.

The GIVe brand will be available in the stores listed below from October 2009 as well as the brand new online store:

GIVe Stand Alone Stores Opening Dates
Regent Street - London – 30th September
Bluewater- London – 1st October
Buchannan Street- Glasgow – 1st October
Cribbs Causeway- Bristol – 1st October
Harrogate – October TBC
Kingston-Upon-Thames – 1st October
Liverpool 1 – 1st October
Meadowhall - Sheffield – 1st October
Solihull – Birmingham – October TBC

GIVe at Beales

GIVe is also available from the following independent stores:
Arnotts – Dublin
Austins – Newton Abbot
Barkers – Nothallerton
Collingwood Bathellor - Horley
Elphicks – Farnham

The stores promise to be another exceptional departure from the norm from the man who launched Next in the eighties, brought quality clothing to the masses in George @ Asda and turned round the forthumes of Marks and Spencer with his Italian-inspire per una brand.

“This brand is about moving service and technology to the highest level for the high street customer. No other store will be able to compete with the level of service that is the focus for the store style teams. The customer will always be offered exceptional advice and help to make the shopping experience pleasurable and personal. Service will always be paramount to the brand and the stores will GIVe this collection its truly unique appeal. “

For the first time, each stand alone store will have a tailor on hand to alter hem and sleeve lengths to ensure that the selected garment fits perfectly. Once everything has been altered to the customers’ satisfaction, the garment can then be picked up from store or it can be delivered directly to their home.

George has specially selected the style teams so that each style advisor has a high service/retail background, people who are passionate about fashion and passionate about GIVe.

George has designed and sourced the latest store design and retail technology that will revolutionise how women shop and browse in-store. The layout will focus on displaying one garment per size, a modern approach to merchandising.

George has looked at sizing and the GIVe brand approaches it in a totally new way. Rather than focussing on current size tabs, each garment will feature a Roman numeral, a way to provide consistency across all of the collections and to remove the stigma of small and large sizing. Stores will also have hidden storage behind the rails which will then house the stock. Hand held terminals will also enable the store staff to check availability by scanning the garments barcode.

George Davies says of the new brand’s shopping experience:

“I believe that GIVe will offer a completely new shopping experience. From the highest level of customer service to the newest technology, GIVe will completely revolutionise how women will shop for fashion. This is a new fashion brand for a new era.”

New in-store technology also includes interactive touch plasma screens which will allow access to additional information about the in-store range as well as provide a link to the GIVe website.

The touch screens, available in every GIVe High Street store, enable the client to view the entire product range on the website ( and also browse a 24 page e-catalogue.

The client can then order directly from the site and have her selected styles delivered straight to her home or as a gift. Our customers will also be able to view new designs and collections, a sneak preview that will GIVe you the opportunity to see the new hot fashions that will be available for the season.

All orders placed online or via the in-store kiosks up to 9.00pm will be gift wrapped as standard and sent next day delivery.

About GIVe By George Davies
GIVe by George Davies is a completely unique fashion offer. With George’s designer heritage, he wanted to GIVe something new and exciting to women. This label looks at designer style with the focus being on luxurious fabrics and the ultimate in attention to detail. GIVe will offer affordable luxury whilst always delivering the latest looks.

George Davies is the fashion visionary who founded ‘Next’ in the eighties, a brand that transformed the British High Street. In the nineties, George revolutionised out of town shopping with ‘George at Asda’. As we went into the new millennium, per una was his boutique fashion collection that turned around the fortunes of Marks & Spencer. As a true fashion innovator, George now looks to the future of the High Street and that future is GIVe.