The state of Quintana Roo has announced the launch of its social media platforms on Facebook and Twitter under the name of MexCaribbean

Online PR News – 10-November-2010 – – The state of Quintana Roo has announced the launch of its social media platforms on Facebook and Twitter under the name of MexCaribbean, inviting travelers actively engage and follow the state’s conversations for the latest on travel to the state.

"Our main goal is to promote the world-class destinations that Quintana Roo offers, reinforcing a strong presence on social networks as a region to complement the destination’s tourism promotion efforts already in place and to help expand our audience, making travelers aware of the diversity in tourism that lies within the Mexican Caribbean," said Sara Latife, Secretary of Tourism for the state.

The idea behind launching Facebook and Twitter platforms for the Mexican Caribbean is to establish direct conversations with different audiences, and to ultimately create and maintain loyal followers. In doing so, the state is implementing the latest in social media to promote the tourist attractions and new developments within the Mexican Caribbean, converting digital platforms into an important source of information for travelers. Through these outlets, the state will also offer special promotions, and contests for users to engage, discuss and interact on a variety of topics.

Quintana Roo State is located in the eastern Yucatan Peninsula, engulfed by the turquoise waters of the Caribbean. The attractiveness of the area lies in the fusion of ancient Mayan culture mixed with the contemporary world, offering the most modern and varied tourist facilities combined with the best hospitality in the region.

Each destination offers a unique charm that meets the specific requirements and desires of every visitor. Overall, the Mexican Caribbean is a multi-destination with endless possibilities, where visitors can enjoy the best beaches, explore fascinating archaeological sites, have firsthand accounts with nature and experience a wealth of opportunities.

The tour of the Mexican Caribbean begins in Cancun, also known as the gateway to the region. Luring travelers from all over the world with its turquoise waters, recently renovated white sand beaches and spectacular amenities, Cancun offers a wide array of options, set to meet the needs of even the most demanding travelers. From water sports, to adventure tours, delicious gastronomy, and luxury shopping and spas-Cancun is the ultimate destination.

Just nearby is the Riviera Maya, featuring the cosmopolitan city of Playa del Carmen, with white sand beaches and rustic, cobblestoned streets. The destination offers a selection of boutiques and restaurants for varied tastes: from the exquisite to the bohemian. Luxury chains have found in the Riviera Maya the perfect place to develop an impressive range of hotels, as well as all-inclusives, which offer vacation plans for all budgets. And as the main cultural attraction of the destination we find Tulum, the archaeological site sitting next to the beautiful turquoise sea.

Quintana Roo has island paradises that can be easily included on any traveler’s itinerary, due to its easy accessibility from inland destinations. The main island is Cozumel, located on the largest reef in the Western Hemisphere, offers world renowned diving and snorkeling; and, it’s the perfect destination to enjoy a family vacation and experience the charm of "island living." On the other hand, Isla Mujeres is the ideal destination for those who seek a romantic vacation, or those just looking to relax, while at the same time experience adventurous activities such as swimming with whale sharks during the months of May and September.

Continuing south of the State is Grand Costa Maya, an area filled with lush vegetation and natural scenery of incomparable beauty, home to archeological corridors and important vestiges of the great Mayan civilization, such as Oxtankah, Kohunlich, Dzibanché; Kinichná and Chacchoben. The sites that tourists should not miss are Bacalar, with its Lagoon of 7 Colors and the fishing village of Mahahual.

Also to the south is the “Zona Maya”, where the legacy of this great civilization is evident and is still kept alive through the local indigenous population. The area is also home to breathtaking caves, lagoons, cenotes, archaeological sites and the Biosphere Reserve of Sian Ka'an, a World Heritage Site.

The digital platforms and will allow users to virtually visit this captivating area, while encouraging lovers of the destinations to express their interest and enthusiasm, and also share the experiences that the region has to offer. With one simple click, travelers will get to know the tourist attractions and remain up-to-date on the events and activities taking place in the Mexican Caribbean.

About Quintana Roo
The Ministry of Tourism is a department of the Executive Power of the Free and Sovereign State of Quintana Roo, whose main aim is to establish, direct and supervise the criteria and policies for tourism promotion and development in the state, as well as act as a liaison for the departments and entities of the Federal Government related to the tourism sector.

Thus we present on this website all the information related to tourism activity in the state that the State Government, through this department, generates to fulfill its function and objectives, which will serve as an instrument for consulting and working among the Tourism Sector in the State. For more information, visit

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