HP Group SEO experts deliver their thoughts on the latest changes in Google listings.
Online PR News – 10-November-2010 – – News that Google is replacing some page titles in SERPs with on-page headings is “likely to be keenly observed” by industry figures, according to a source within HP Group SEO.
The source explained: “Historically, Google has tended to keep its distance from altering page titles, although it has on occasion modified the snippet area of listings, where existing meta descriptions either didn’t exist or didn’t match the search phrase – and on-page copy did. Bing and Yahoo! Have both been more proactive in the area of page title alteration, and it seems Google is playing catch up to a degree.”
“Some voices within the industry have said that optimising page titles is somewhat defeated by these developments, while others point out that it only occurs in certain circumstances where relevancy of existing content is deemed too low. Overall, it’s worth remembering that Google’s key desire is to make search as relevant as possible, and this kind of editing is to this end. Where a title is short, for example, Google may add the company name or add some other relevant information. HP Group has observed this occurrence most commonly where a title has been replaced.”
HP Group has established itself as one of the UK’s leading search engine optimisation agencies, alongside which it has developed a reputation for excellence in Pay Per Click and Conversion Rate Optimisation too – areas that are also effective in increasing return on investment. HP Group has more than 200 clients including household brands such as Budget car hire, Virgin Wines, Hillarys Blinds and Hoseasons.
For more information about HP Group SEO and to find out more about the optimisation services offered, visit www.highposition.net target="_blank" class="highlight_link">http://www.highposition.net, or call 01206 544677.