INNOVATIVE LABELS SHOWCASE LOCAL FOOD AT MCKEEN METRO GLEBE
11/09/2016

McKeen Metro Glebe and Localize have partnered to showcase Ottawa area food producers in the Glebe neighbourhood grocery store.

Online PR News – 09-November-2016 – Ottawa, ON – the McKeen family takes great pride in sourcing products from local suppliers and supporting local farmers and food producers. Thanks to a new partnership with Localize, their store shelves now highlight products from Ottawa-area producers, making it easy for shoppers to choose local.

The program, launched in October, highlights over 600 Localized products available at McKeen Metro Glebe with custom shelf labels. The labels tell shoppers the city in which a product was made, how far away the production facility is, and some labels include photos and stories about the producer. For more information about food producers, shoppers can scan the shelf labels and view detailed product profiles.

“Consumers are increasingly discerning about where they want their food dollars to go,” says Heather Watson, Marketing Manager for Localize, “McKeen Metro Glebe has a loyal customer base, and the store is well known for supporting local producers. Localize labels help share this story in a really transparent way, providing information to shoppers that helps them make a connection with the local producers that they are supporting and really understand where their food is coming from.”

Producers like Strawberry Blond Bakery and Back Forty Artisan Cheese are the kind of local businesses the McKeen family has been supporting since opening their doors in 1910. According to Executive Director, Rebecca McKeen, “The labels will add to the ways that we celebrate local suppliers in-store. We are excited to be able to share with our shoppers the story of some of our amazing local food producers.”

The new labels can be seen now on store shelves at McKeen Metro Glebe, alongside local food displays and interactive touch screens.

For more information, please contact:
Rebecca McKeen Executive Director, McKeen Metro Glebe 613-232-9466 Rebecca.McKeen@metroglebe.com

Heather Watson Marketing Manager, Localize 780-901-8357 Heather.Watson@localizeyourfood.com

ABOUT MCKEEN METRO GLEBE

McKeen Metro Glebe is a trusted family owned local grocery store serving residents of the Glebe and surrounding areas since 1910. McKeen Metro Glebe strives to provide excellent customer service to the residents of the Glebe and surrounding areas. They take great pride in sourcing products from local suppliers and supporting the local farming industry. For more information, please visit McKeenMetroGlebe.ca

ABOUT LOCALIZE

Localize is a unique grocery shelf labeling service that rapidly collects and conveys product information to consumers, making it easy for retailers to promote local and regional food products in their stores. Through smartphone-enabled grocery shelf tags and unique distance attributes, shoppers are empowered with information on the who, what, where and how behind the products they buy. More than a community, social, and environmental initiative, Localize’s powerful database, application, and sourcing portal mean that retailers can easily manage their local product listings and labels, source more local products for their store shelves, and successfully invest in local food initiatives. Localize is a certified B-Corporation and recipient of numerous awards for technology innovation. For more information, visit LocalizeYourFood.com