Los Angeles REALTOR Launches L.A. City Short Sales to Help Homeowners and Real Estate Agents

Los Angeles REALTOR® and Broker of Record for Keller Williams Santa Monica and Pacific Palisades Market Center's announces launch of L.A. City Short Sales website.

Online PR News – 09-November-2010 – – Los Angeles, CA - Los Angeles REALTOR® Toni Patillo announces the launch of a new website, L.A. City Short Sales, designed to match homeowners behind on mortgage payments with experienced short sale real etate experts who can help them avoid foreclosure.

A short sale expert herself and Broker for Keller Williams Santa Monica and Pacific Palisades Market Center's, Patillo has the expertise needed to bring struggling homeowners some hope of resolving their financial crisis without having to resort to let their home go to foreclosure.

Patillo says that she is often able to do better than that, helping homeowners avoid drastic measures like bankruptcy.

"What many homeowners don't realize is that if they act decisively, they can often dramatically reduce the negative effect of their financial problems on their FICO score."

She says the answer for many people who are falling behind on mortgage payments is to short sale their home, but notes that this type of transaction is best handled by short sale real estate experts.

"Unfortunately, short sales can be difficult for agents who don't do them regularly. Choosing the wrong agent can have dire consequences, and can be the difference between a successful deal or a failed transaction.

Patillo says that her Los Angeles short sales service stresses teamwork between her expert agents, seasoned negotiators and staff working on behalf of homeowners.

"We're very compassionate toward the homeowner who needs to sell their home for less than their equity. That's a hard thing to have to do, so we make sure our agents, negotiators and staff make it as easy as possible on them."

She says L.A. City Short Sales is not just a website. It is a full service Los Angeles real estate firm that is committed to helping owners and agents work together to solve difficult financial problems.

"All of our agents and staff are highly trained and very friendly. They stay on top of things so the homeowner doesn't have to."

About Toni Patillo

Ms. Patillo is currently the Broker of Record for the Keller Williams Santa Monica and Pacific Palisades Market Center's and is a member of the Beverly Hills Board of Realtors, Southland Regional Association of Realtors, California Association of Realtors, Malibu Association of Realtors, South Bay Association of Realtors, and the National Association of Realtors.

She is also a member of PartnersFirst, a Nationwide Real Estate Network that specializes in Pre-foreclosure. Toni has multiple certifications and designations in Loan Modifications, Pre-Foreclosures, REO’s (Bank-Owned Properties), and Short Sales.

At KW Market Center, she oversees the sales production of over 250 sales agents. Toni has consistently achieved the top 3% of all Sales Professionals within both the Prudential and Keller Williams real estate networks nationally. Her specialty is listing residential housing with a strong focus on distressed properties, including short sales, pre-foreclosures, and bank-owned properties.

Toni Patillo always ranks at the top of her profession, earning the respect and recognition of her clients and peers as a true professional. But due to her caring nature and commitment to excellence, she has always made it a priority to help people along the way through personal attention and consistent follow-through.

For more information, please contact:

Toni Patillo, CLMS, CSSS, CREOS
L.A. City Short Sales
Toni Patillo & Associates
2701 Ocean Park Blvd, #140
Santa Monica, CA 90405


visit our website