Online Merchant Anticipates More Purchases of Christmas Wreaths

Top rated online gift merchant Serenata is expecting a 27% improve in sales for its Christmas wreaths this year, showing a stable strengthening in the UK economy.

Online PR News – 11-November-2010 – – (London, United Kingdom) UK households will see much more than just presents decorating the Christmas trees this year. Wreaths may also be on many consumers shopping lists according to one of the leading e-commerce flower shop Serenata.

With merry wreath sales continuing to increase, it's a sure indication the UK economic climate is attaining ground and the recovery is well under way.

"We expect orders for fresh Christmas wreaths to increase another 27% over last year. This suggests the lower joblessness rate we've been experiencing in the UK combined with growth we've had in the construction, manufacturing and hospitality industries is beginning to spread. Now, people not only have more disposable income, but they are additionally less worried about falling back into recession," explained Peter Ahl, Managing Director of Serenata.

The online wreath retailer has additionally experienced a substantial increase in the number of first Christmas wreath orders, which implies buyers have learned from the recession and are preparing ahead.

"The numbers advise we'll have a much better Christmas across the board than we have the last few years. More consumers are preplanning their presents and we think this really is a direct result of the recession -- consumers are budgeting, saving and planning their spending, rather than impulse shopping," Ahl added.

Business looks promising for online flower shops. The industry expects to sell over half a million Christmas wreaths and flower bouquets this season alone. And according to Serenata's figures, over fifty percent of all Christmas wreaths will be obtained online.

The UK delivery service for christmas door wreaths is extremely popular with customers outside the UK who wish to send wreaths and presents to friends and family members living in the UK. Serenata believes the increasing number of British ex-pats buying wreaths on the internet is a good sign that, while buyers are spending more than they did during the recession, travel budgets could possibly however remain tight.

"Giving christmas wreaths is still among the best ways to show somebody appreciation and devotion, which can be extremely complicated when lengthy miles are involved. Mix wonderful blossoms and gifts of all kinds with the convenience of purchasing wreaths using the web, however, and consumers can find the perfect present for anyone, no matter where they're on the earth," said Ahl.

Serenata Flowers offers free wreath delivery throughout the UK. The business handles early morning, late evening 'avoid the school run' shipping, same day and then day orders at the same time as shipping on Saturdays and Sundays.

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