Inspired by Eric Carleâ€™s â€śThe Very Hungry Caterpillar,â€ť this colorful Ride & Roll helps new riders scoot, roll, and explore.
Online PR News – 04-November-2016 – East Windsor, N.J. – (October 28, 2016) â€“ Kids Preferred, one of the worldâ€™s largest manufacturers of plush toys and gifts is proud to announce that The World of Eric Carle The Very Hungry Caterpillar Ride & Roll was chosen as one of the hottest holiday toy of The Toy Insiderâ€™s 2016 11th annual Holiday Gift Guide in the Infants & Toddler (Ages 0 â€“ 2) Division. Unveiled annually, the holiday guide is used by parents to determine the best toys and gifts for kids. The Toy Insiderâ€™s team of industry experts review hundreds of products throughout the year, evaluating each toy for value, originality, skill building, product integrity and, of course, fun factor.
"At The Toy Insider, we know play, and the toys in our holiday gift guide will have kids laughing, learning and playing in meaningful ways," says Laurie Schacht, co-publisher and Chief Toy Officer, The Toy Insider. â€śUp and At 'Emâ€ť toys like the Kids Preferred The World of Eric Carle Very Hungry Caterpillar Ride & Roll, are one of the hottest trends of the season according to Schacht. â€śOutdoor and active toys get kids moving while having fun. From engaging play places for babies and toddlers to innovative ride-on toys and outdoor games for older kids, there's something for every age and interest.
â€śWe are very honored to have The World of Eric Carle Very Hungry Caterpillar Ride & Roll recognized as a top holiday toy for infants and toddlers by one of the leading online sites covering childrenâ€™s products,â€ť said Laura Perks, Vice President of Marketing, Kids Preferred LLC. â€śKids Preferred is dedicated to creating superior quality, innovative toys and gifts for children of all ages using unique designs that help instill a love of learning and create everlasting childhood memories.â€ť
The Kids Preferred World of Eric Carle Very Hungry Caterpillar Ride & Roll, MSRP $49.99 for children 12 to 36 months, is available at www.kidspreferred.com or at Barnes & Noble online and retail locations nationwide.
The World of Eric Carle is represented by global licensing agent The Joester Loria Group.
About Kids Preferred, LLC
Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest toy and childrenâ€™s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and childrenâ€™s gifts under its own brand, private label and licensed brands including amazing babyâ„˘, asthma & allergy friendlyâ„˘ - Healthy Babyâ„˘, Beatrix Potter Peter Rabbitâ„˘, BirthdayLandâ„˘, Blessed FriendsÂ®, BuildexÂ® Systems, Carterâ€™sÂ®, Disney Baby, Elmer, The World of Eric Carleâ„˘, Goodnight Moon, The GruffaloÂ®, Guess How Much I Love Youâ„˘, Harley-DavidsonÂ®, John Deere, Llama Llama Red Pajama, Little Me, Little Sport Starâ„˘, The Moodstersâ„˘, pat the bunnyÂ®, Puff the Magic Dragon, Room on the Broom, Rudolph the Red-Nosed ReindeerÂ®, Skipper Ride N Roll, Spotâ„˘ , Splat the Cat, The Snowmanâ„˘ and Windsorâ„˘.
The company is headquartered in East Windsor, NJ and has offices in Hong Kong and Ningbo. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.
About The World Of Eric Carle
The World of Eric Carleâ„˘ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 138 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carleâ€™s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe.
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About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is an award-winning full-service licensing and brand extension agency, representing Pepsi-Cola North America; Constellation Brands Beer portfolio including, Corona Extra (the #1 imported beer in the U.S.) and Modelo Especial (#2 import beer in the U.S.); Kelloggâ€™s portfolio of cereal and snack brands; Entenmann's; Egglandâ€™s Best; Jack Linkâ€™s; Margaritaville; celebrity chef Fabio Viviani; leading fashion blogger Aimee Song/SongofStyle.com; Designer Amy Coe; The World of Eric Carleâ„˘ including The Very Hungry Caterpillar; YouTube sensation SMOSH; designer brand Happi by Dena; Waste Management; and Hearst Corporationâ€™s Car and Driver, Road & Track and Popular Mechanics.
About The Toy Insider
The Toy Insider is the go-to source for product information about children's toys, tech and entertainment. It publishes two annual gift guidesâ€”one for summer and one for holidayâ€”and is a trusted online resource for parents all year long. Its content is produced by an editorial team with more than 75 years of combined experience covering the children's products industry. The Toy Insider is published by Adventure Publishing Group, publisher of leading trade publications The Toy Book, The Toy Report, The Licensing Book and Total Licensing Report. For more information, visit thetoyinsider.com.
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