‘India’s most Preferred Brands’ award to be felicitated by CNBC AWAAZ

CNBC AWAAZ to honor “India’s Most Preferred Brands” award

Online PR News – 01-October-2009 – – CNBC AWAAZ, will honor the CNBC AWAAZ Consumer Awards 2009, the most prestigious award honored to the India’s most preferred brands on September 30 2009. The research was conducted by leading research organization The Nielsen Company across 12 cities and 11 states. The research was based on a comprehensive analysis on the brands preferred by consumers.

Maintaining the value of brands has become challenging for companies with the increase in competition and also awareness of the consumers. Thus to capture the market and promote their services and products brands are adopting fresh strategies with the changing preferences of today’s consumer. Considering the scenarios, CNBC AWAAZ has taken the vital step of responsibility to arrive a list of the “Most preferred Brands” for each product categories such as FMCG, Consumer Durables, Telecom, Financial Services, and Automobiles are few to be mentioned.

CNBC has followed the methodology:
• To assume a list of the “Most Preferred Brands” for each of the product categories covered in the research as perceived by consumer
• Classify the prime services/ commodity within each category that is largely used by consumers
• Classify the drives that manipulate the selection for a specific brand in each category
• Conclude the performance of the preferred brands on the classified drivers

Over the years, CNBC AWAAZ has proven themselves to be the unequivocal voice of the consumers. The awards, fifth year in running will salute those brands that millions of Indians have chosen to buy, to try, to experience and to own, said Mr. Neel Chowdhury, Vice President, Marketing CNBC-TV18 and CNBC AWAAZ.