Atamian Family Sponsors Highland Sports Association

$1,750 donation helps league host over 30 teams for 2010
Highland Invitational Baseball Tournament

Online PR News – 06-November-2010 – – The Atamian Family, owners of Atamian Volkswagen and Honda, Inc. of Tewksbury, has donated $1,750 this year to sponsor The Highland Sports Association (HSA). $750 was donated to the 2010 Highland Invitational, which is a youth league baseball tournament played from July 6th through July 31st. The Atamian Family is the first official sponsor of this year's tournament.

A gift of $1,000 will also help to sponsor individual league teams and the operation of Highland Park's batting cages. The Highland Invitational is in its tenth year and draws over 30 teams from both Lowell and southern New Hampshire-areas. 

“The Highland Sports Association has worked for many years to offer kids in their community the opportunity to understand the meaning of teamwork and develop a love for the game of baseball,” said Volkswagen & Honda, Inc. of Tewksbury President Reed Atamian. “We hope that our relationship with the Highland Sports Association will continue to foster and support this wonderful baseball tradition in Lowell.”

The HSA was founded in 1964 as the Lowell Highland Little League. In 2009, the league joined with the Cal Ripken League to become today’s Highland Sports Association. Inclusion in the Cal Ripken League allows the HSA greater opportunity to participate in various tournaments throughout the area.

“Like all non-profit youth sport organizations, The Highland Sports Association faces the yearly challenge of making the games of baseball and softball affordable and fun for all participants. The cost of uniforms, equipment, concession stand needs and field maintenance comes at quite a cost to the league,” said Highland Sports Association President John Skaltsas. “Sponsors such as the Atamian family, who offer generous donations, help lower our fees and help make the league affordable to all who want to play baseball and softball. We're thrilled to have the Atamian family as the first official sponsor of this year’s Highland Invitational!”

The Highland Sports Association provides fields and amenities for children in Lowell to play youth league baseball with programs at each level for tee ball, rookie leagues, minor softball and baseball leagues, junior softball and baseball leagues and senior softball and baseball leagues.

About Atamian Volkswagen & Honda
The Volkswagen and Honda franchises are operated at 150 Main Street, Tewksbury, MA, which occupy land from Route 38 to I- 495 in Massachusetts.  It remains a family business with Bob Atamian as Dealer Principle since 1968.  Bob has since been joined by his sons Robby and Terry and by his grandson Benjamin, who represents the 4th generation of Atamians in the business. 

The Atamian family has also long been active in numerous community and charitable activities through the years, including the Juvenile Diabetes Foundation, Cystic Fibrosis Foundation, Genesis Fund, Cam Neely Foundation, Tewksbury Youth Skating and Falmouth Youth Hockey.

About Highland Sports Association
The Highland Sports Association provides life-long learning experiences for the community's children through the joy of baseball and softball. The Highland Sports Association also seeks to familiarize its players with the basic fundamentals of the game and to provide the opportunity for the community’s youth to participate in an organized and supervised environment, where the emphasis is not on winning, but good sportsmanship, fair play, and discipline.