Fitness Management & Consulting Endorses Chris Cantrell and First Fitness Weight Loss

Fitness Management & Consulting endorses the First Fitness weight loss and nutrition program for health clubs seeking to attract greater market share.

Online PR News – 05-November-2010 – – Dallas, TX – Fitness Management & Consulting announced today the endorsement of the First Fitness weight loss and nutritional programs for health clubs, fitness centers and gyms seeking to capture greater market share and profitability.

“Whether you realize it or not, the weight loss industry is taking money away from your health club, fitness center or gym. Most club owners aren't aware of this, and that's why we are speaking to club owners and providing an opportunity to reach this lucrative market,” says Jim Thomas, President of Fitness Management & Consulting.

The most common stories told about the weight loss industry and how the health club and fitness industry are losing market share and profits: 1) I can't afford another $40 a month for a fitness membership…I'm already paying $150 a month for my weight loss program!" The price for weight loss is much higher than that of a traditional fitness center, and people looking to have their problems solved by the weight loss industry are willing to pay the price for diet plans and weight loss programs, but sometimes fail to see the value that a fitness center can provide. 2) I need to lose 40lbs before I join a fitness center, so I'm paying $350 a month for a diet plan." The average American has been on 10-20 diets in the last 3 1/2 - 5 years. That means money a health club, fitness center or gym could me making is being spent on weight loss, instead of inside the fitness facility. 3) I'm paying $35 a month for my fitness membership, and I'm paying $300 a mo for weight loss, also.

“Members of health club, fitness centers and gyms are going elsewhere and paying premium prices for weight loss, while spending significantly less at the fitness facility. Wouldn't you prefer that money be spent at your facility, rather than somewhere else? Through the implementation of our unique weight loss approach we will help health club owners to increase market share and profitability,” says Chris Cantrell of First Fitness.

Whether you operate a health club, fitness center, gym or other type club, Jim Thomas and Fitness Management & Consulting have a sales and marketing program to fit your need, expand your market base, and keep your staff productive and enthusiastic.

About First Fitness
First Fitness markets its world-class line of nutritional products through a nation-wide network of independent distributors. With thousands of loyal customers and distributors, First Fitness has invested in the sales and marketing tools to aggressively expand into the consumer marketplace. With a solid plan for the future, First Fitness is a proven company – ne you can join with confidence. For more information about First Fitness, please email Chris Cantrell or call 972-693-7778.

About Fitness Management & Consulting

Fitness Management & Consulting is a consulting firm specializing in health club business consulting, turnarounds and sales training. Areas of practice include management training and procedures, sales and marketing systems and operations. Its’ founder, Jim Thomas, has over 25 years experience in all aspects of health club sales, club ownership and management. Fitness Management & Consulting is a privately held company based in Dallas, Texas. For more information on Fitness Management & Consulting, please visit

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