Dean & Deluca Now Serving Tipu's Chai in NYC, Four Other Locations
11/05/2010

The gourmet food chain now serves the bold, spicy flavor of Tipu's Chai tea

Online PR News – 05-November-2010 – – Life just got a little spicier for shoppers of the gourmet retail store Dean & Deluca.

Tipu’s Chai, an authentic Indian chai tea made from organic, all-natural ingredients, announced they’re now being sold in six Dean & Deluca stores throughout the U.S., including New York City, Georgetown, D.C., and St. Helena, Calif. The specialty chain offers Tipu’s Chai’s Instant Black Chai, Slow Brew Original and Slow Brew Decaf Chai Teas for fans of spice-filled tea from the subcontinent.

To help celebrate the new partnership, Tipu’s Chai Founder and CEO Bipin Patel, will be on hand at Dean & Deluca’s flagship SoHo location on Thursday, November 11, and the next day at their Madison Avenue location on Friday, November 12, from 11:30 a.m. to 2:30 p.m., serving up steaming cups of his instant micro-ground chai to thirsty shoppers.

Tipu’s Chai Slow Brew varieties are unique chai teas, made from organic ingredients with non-irradiated spices. Unlike most other chai (especially other instant varieties), Tipu’s Chai uses no chemicals, preservatives, artificial sweeteners, sugar or lactose products. The result is a delicious, highly customizable chai tea that’s great for diabetics, lactose intolerant, and anyone else looking for a healthy cup of pure chai.

The story of Tipu’s Chai began in Gujarat, India, where Patel’s grandmother developed the secret family recipe. Fast forward a few generations, and a trek across several continents, to Missoula, Montana, where Patel first offered Tipu’s Chai to the public on the menu of his vegetarian Indian restaurant. It was soon all he could do to manage the business, while meeting the increasing demand from local cafes and coffee shops for his outstanding all-natural chai. That’s when Patel decided to sell his restaurant, and focus solely on sharing his chai with the world.

“I am totally thrilled to see Tipu’s Chai in Dean & Deluca stores,” said Patel. “Our premium quality chai is a perfect addition to their offerings. I look forward to sharing Tipu’s with even more chai lovers through this exciting partnership.”

“Chai tea is a very popular item right now,” said Maria Roemer, Dean & Deluca merchandise manager. “We wanted one that was the complete package: organic, fair trade, quality ingredients, all the benchmarks that people look for. We think we’ve found that with Tipu’s Chai.”

About Tipu’s Chai
Founded in 1997 by Bipin Patel, Tipu’s Chai blends its own mix of spices and organic Indian tea to create a bold yet comforting balance of spiciness and depth. Their recipe was passed down through three generations and traveled a long way from Gujarat in India to Africa, England, and finally Montana. They’re committed to sustainability, helping the community and continued environmental awareness.

About Dean & DeLuca:

Founded by Joel Dean and Giorgio DeLuca with artist Jack Ceglic in 1977, Dean & DeLuca is a worldwide purveyor of gourmet food, fine wine and kitchenware. Dean & DeLuca offers customers a sumptuous variety of artisanal cheese, seafood, baked goods, and more as well as gift baskets and handcrafted products of the highest quality from around the globe. The store’s elegant displays overflow with colorful products and the aesthetics make food shopping an experience. For more information, please visit http://www.deandeluca.com/