International marketing leaders will share insight on how to effectively â€śclose the loopâ€ť
Online PR News – 21-October-2016 – Del Mar, California – The Art of Marketing conference, hosted by the San Diego chapter of the American Marketing Association (San Diego AMA), has announced three keynote speakers for the annual event. Held on Thursday, November 3, 2016, at the San Diego Marriott Del Mar, from 7:30 am - 6:30 pm. The Art of Marketing will feature Aaron Carpenter, CCO of HubNami and former VP of Global Marketing at The North Face; Chris Goward, Founder and CEO of Widerfunnel; and Rob Fugetta, CEO of Zuberance.
With a theme of â€śClosing the Loop,â€ť the 6t h annual Art of Marketing (#SDAOM) will bring together experts across industries to share knowledge on how to attribute efforts, track consumer interactions throughout the funnel, and continuously iterate on marketing strategies â€“ insights that are critical for allocating a marketing budget and utilizing assets to create the most success.
Carpenter is the Chief Customer Officer and co-founder of HubNami, a social media intelligence platform for global retailers. Carpenter is also the CEO of ACV Consulting where he advises global outdoor brands and technology startups on brand strategy, digital marketing, ecommerce, user experience, sales, and demand generation. Carpenter has 18 years experience in digital marketing, ecommerce, site design, and sales. He was most recently Vice President of Global Marketing at The North Face. Under his marketing leadership, it was the first brand in the VF Corp portfolio to break the $2 billion in revenue barrier.
Goward founded WiderFunnel with the belief that marketing agencies should prove their value. When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Goward. He is the brain behind the LIFT ModelÂ® and Infinity Optimization ProcessTM , conversion optimization strategies that consistently lift results for leading companies. He wrote the book â€śYou Should Test That!â€ť which redefined conversion rate optimization and has spoken at more than 300 events globally, showing how to create dramatic business improvements.
Fuggetta is founder/CEO of Zuberance, a leading advocate marketing company, and author of the book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." Fuggetta was formerly CMO at Genuity, a Verizon spin-out. He also was a partner at Regis McKenna, Inc., the legendary high tech market communications firm in Palo Alto, CA, where he co-led the global Apple account. Fuggetta has spoken on brand advocacy at Ad Tech, TedX, the Word of Mouth Marketing Summit, the Online Marketing Summit and others. The Online Marketing Summit has named Rob one of the Top 40 Digital Marketers in the U.S.
The full lineup of speakers and workshops will be announced in October 2016. Attendees will also have the chance to learn from and connect with these marketing industry thought leaders:
- Shanda Maloney , Director of Digital Marketing and Social Media, UFC
- Wayne Partello , CMO, San Diego Padres
- Mark Weslar, VP of Marketing, Karl Strauss
- Frank Cowell , President, Elevator Agency
- Gary Ware , Co-Founder and Chief Strategy Officer, Tower 33 Digital
- Dr. Kenneth Wilbur , Professor, UCSD Rady School of Management
â€śIâ€™m very grateful for the caliber of accomplished marketing professionals from world-renowned brands who are joining us at the Art of Marketing conference in San Diego,â€ť said David Palmer, president of San Diego AMA. â€śThis conference is fast becoming the San Diego marketing communityâ€™s canâ€™t-miss marketing event for mid to senior-level marketers. Attendees will be able to directly apply valuable information about how to drive traffic more efficiently and effectively, convert customers into long-lasting relationships, and more.â€ť
Tickets are on sale now for $299 for non-AMA members. Attendees can save on the cost of registration by becoming an AMA member and purchasing tickets for $149. Professional development discount packages are available for companies interested in sending multiple representatives. For more information on the Art of Marketing conference, including sponsorship opportunities and registration,
About San Diego AMA
The San Diego Chapter of the American Marketing Association (AMA) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community. For high-performing marketers who are serious about furthering their careers, San Diego AMA is the only education- and networking-focused organization that provides information, resources, international presence, and valuable connections in a fun, approachable environment where its members can achieve their personal development goals. For more information, please visit www.sdama.org.