Microsoft featured JMX Brandsâ€™ flagship ecommerce website DutchCrafters for its use of use of smart product recommendations.
Online PR News – 21-October-2016 – Sarasota, FL – DutchCrafters, the largest Internet retailer of Amish furniture at www.DutchCrafters.com, has been featured by Microsoft for its use of smart product recommendations.
The Microsoft case study, available at http://advocacypublic.clouddam.microsoft.com/en-US/story/dutch-crafters-retail-microsoft-cognitive-services, states that â€śDutchCrafters has succeeded in joining old and new.â€ť The furniture retailer bridges the gap between the low-tech, handmade world of Amish furniture and the newest in ecommerce technology.
One of those newest technologies is the Recommendations API from Microsoft Cognitive Services. DutchCrafters has used this machine learning technology to offer customers product recommendations that meet the customersâ€™ preferences out of the thousands of products available on its website.
DutchCraftersâ€™ effective use of Microsoft Cognitive Services, boosting its conversion rate by three-times for those using the recommendation results, caught Microsoftâ€™s eye as one of its success stories.
DutchCrafters is the flagship ecommerce site of Sarasota-based niche retailer JMX Brands. JMX Brands has made several lists for its innovative business model and fast growth, including Furniture Todayâ€™s Top Furniture eTailers, Internet Retailerâ€™s Second 500, Business Observerâ€™s Gulf Coast 500, the Inc. 5000 and GrowFLâ€™s Companies to Watch.