Security Feel Better Present At SIAL 2010 Paris
11/05/2010

The U.S. importer of SECURITY FEEL BETTER, Security Beverages Company Inc, accompanied by Brazilian and Latin American importers, were present at SIAL in Paris.

Online PR News – 05-November-2010 – – SIAL-Paris 2010, the biannual leading food exhibition, taking place in Paris from October 17 to 21, had a good start, proving to be one of the world's most important trade shows in the food and beverage business.

Security Feel Better was out in force for SIAL. The U.S. importer, Security Beverages Company Inc, accompanied by Brazilian and Latin American importers, were present at the show where they witnessed a growing appreciation for premium products and natural beverages, as the anti-hangover SECURITY FEEL BETTER.

"We are confident that this event will provide us with positive and useful information for our future marketing efforts as it represents an important exhibition for maintaining brand awareness.” said Leonardo Freitas, Managing Director of Security Beverages Company Inc.

More than 5,700 exhibitors from 106 countries (80% non-French) attended and estimates speak of 148,000 visitors from 185 countries (60% non-French), including 45% of retail visitors (central purchasing groups, hypermarkets/supermarkets, hard discount stores, specialized retail, trade/dealers and import-export), 18% of commercial and collective food service visitors (buyers, wholesalers, retailers/distributors and chefs), and 32% of food industries.

Over the years, SIAL has become the international reference for food innovation, revealing major consumer trends not only in France, but all over the world. SECURITY FEEL BETTER was present at SIAL in order to further boost the momentum of its sales development and to confirm its position as global market leader on detox and anti-hangover market.