New Report: Women Investors are Ignored, Misunderstood, Undervalued

New Canaan woman-owned investment firm CAIM, LLC has just released
a groundbreaking study of women investors on October 20. Conducted in
partnership with the polling company inc./WomanTrend, this report takes an
in depth look at the key themes impacting women investors today. With 70
million women, or 30% of the US population, now making up our workforce,
it is a critical and timely study.

Online PR News – 04-November-2010 – – New Report: Women Investors are Ignored, Misunderstood, Undervalued

Proprietary Survey Bridges the Gap, Identifies Opportunities and Provides Unique Advice

New York, NY, October 20, 2010 – Two women-owned firms, the polling company inc./WomanTrend and CAIM LLC today jointly released a groundbreaking study identifying key themes impacting today’s woman investors, entitled: “What Women Want: Understanding The Modern Female Investor.” The launch will take place on Thursday, October 21, at 6:00 pm at New York Yacht Club at 37 West 44th Street.

The newly issued report includes a timely and customized organically executed omnibus study of women investors. The polling company, inc./WomanTrend conducted a nationwide telephone survey of 515 adult women across geographies in the United States, asking a set of very detailed and pointed questions about their investing habits, desires, and needs along the way. The results of the survey are included in this newly issued report.

“CAIM is excited to release this comprehensive review of women investors,” noted Catherine Avery, CAIM founder and CEO. “Women control one-third of the total wealth in North America, representing one of the largest concentrations of women’s wealth globally. Women’s affluence has increased significantly in the last decade, and we expect this affluence – and proportional control of wealth – will continue to grow well into the future. We hope this report will help build confidence of the female investor especially in these difficult financial times.”

“We were delighted to work with CAIM to produce what we believe is a truly groundbreaking report on this rapidly growing class of investor,” added Kellyanne Conway, CEO and Founder of the polling company inc./WomanTrend. “Our report is a comprehensive attempt to make the connection between the increased affluence of women and the subsequent demands on their time.”

Key highlights from the report:

• Just 10% of women are concerned about making financial decisions if “suddenly single” as a result of divorce or widowhood. Yet statistics show that nearly 50% of marriages end in divorce and an astounding 80% of women outlive their husbands. Women need to take more control of their investment portfolios, earlier in their lives.

• Dividends should be a woman’s best friend, but aren’t…Yet. According to our research, nearly one-third of female investors are informed about dividend paying stocks, yet most women shy away from them. Why? Most women are tremendously risk averse but are also unaware of proper diversified investing strategies.

• A high number of women surveyed (87%) selected at least one area of financial education they would appreciate, with the most prevalent topics relating to retirement planning (35%), college funding (26%), debt reduction (18%), and estate planning (18%).

• Women prioritized a proven track record (35%), someone who could make things easy to understand (35%), and personalized attention (29%) for an ideal financial advisor. Just 5% of respondents believed that the model consultant would be female.