Travel + Leisure Debuts First Digital Edition for iPad
11/04/2010

Travel + Leisure, the world’s leading travel magazine brand from American Express Publishing, launches its premiere digital edition for iPad today. The debut issue, highlighting holiday travel, opens up the world of travel journalism to an exciting cinematic and interactive experience. It expands the depth and reach of the print magazine with video and audio features, enhanced content, slide shows, and hotspot maps created specifically for iPad.

Online PR News – 04-November-2010 – – New York, NY (November 1, 2010) – Travel + Leisure, the world’s leading travel magazine brand from American Express Publishing, launches its premiere digital edition for iPad today. The debut issue, highlighting holiday travel, opens up the world of travel journalism to an exciting cinematic and interactive experience. It expands the depth and reach of the print magazine with video and audio features, enhanced content, slide shows, and hotspot maps created specifically for iPad.

Available now on the App Store on iPad or at www.itunes.com/appstore/ and via www.travelandleisure.com/ipad, Travel + Leisure ‘s first digital edition is presented for free, in order to introduce current and new T+L readers and TravelandLeisure.com users to this dynamic Travel + Leisure experience. Travel + Leisure is currently planning to produce multiple digital editions for iPad in 2011 and each issue will cost $3.99 via In App Purchase (a savings of 20 percent off the print magazine’s cover price).

“Always a magazine aimed at getting its readers out to experience the world, Travel + Leisure comes to life in an entirely transporting and immersive new way on the iPad,” says Travel + Leisure Editor-in-Chief Nancy Novogrod. “The layering of information through videos, slide shows, interactive maps, and various other digital enhancements provides readers with multi-dimensional access to our content--and the photography is just plain dazzling. This new extension of the T+L brand is the ultimate carry-on and travel companion!”

Highlights from Travel + Leisure’s Holiday digital edition for iPad:
• EXCLUSIVE T+L VIDEO TOURS:
1. Explore New York's 42nd Street with award-winning actor/writer/director Andrew McCarthy.
2. Experience the singular sights and sounds of New Orleans with novelist Thomas Beller. And, in addition to the video, preview songs from T+L’s Sounds of the Big Easy playlist, courtesy of iTunes.
3. Eat like a local in Shanghai with fashion designer Han Feng.
• AUDIO REVIEWS: Listen to T+L wine and spirits editor Bruce Schoenfeld’s picks of American wines from six regions across the country.
• TRIP PLANNING AND ADVICE: Discover easy-to-use itineraries for 15 holiday getaways in Vienna, Vieques, Venice, New York, Maui, Provence, Rio, Tokyo, Quebec City, Charleston, and beyond, with trip tips from T+L’s hand-picked travel super-agents.
• BONUS SLIDE SHOWS and GALLERIES: View full-screen images of exclusive photos not seen in the print version.
• STRATEGIES: Avoid flight delays by using T+L’s interactive lists to find out which airports have the best (and worst) on-time records.
• BUY IT NOW: Click on clothing, accessories, and gadgets in the Stylish Traveler and Tech sections to link out to products’ sites for purchase via in-app browsers.

Canadian Tourism Commission is the exclusive advertiser of this inaugural T+L edition for iPad.

The Travel + Leisure App is powered by Woodwing.

Watch the T+L edition for iPad demo video: http://link.brightcove.com/services/player/bcpid36425147001?bctid=654553657001