Europe's leading webinar specialist invests heavily in the American market as part of its aggressive expansion plans

Online PR News – 12-October-2016 – Seattle, Washington – EUROPE’S leading webinar provider WorkCast has expanded into the multi-billion dollar American market and has its eyes on new territories as global sales continue to gain pace.rnrnThe award-wining software company bolstered operations from its North-East and London offices by opening in Seattle, Washington, to meet growing demand overseas for its online events and presentation platform. rnrnThe $300,000 investment cements WorkCast’s commitment overseas and serves to meet significant company growth and huge market potential in the States. rnrnStewart Kibby, co-founder and CEO of WorkCast, said: “We have the most innovative product on the market globally and our platform is beginning to get a lot of recognition. Opening the US office never felt like a gamble, it was a step in our evolution as a business.”rnrnWorkCast has sold to clients in the US for a number of years, but a move there enables the company to offer round-the-clock support, grow its client base and look at possible fund raising options in the future. rnrnSince its move to North America, WorkCast has seen a revenue increase of 300 per cent from July – September.rn rn“We have aggressive targets in the US and we are showing tremendously strong growth,” said co-founder and commercial director Barney Brown, who is based in the Seattle office. rnrnWorkCast’s cloud-based multimedia marketing platform supports the latest streaming technologies to deliver multi-functional webinars and virtual events for clients including Sony, Diageo and GlaxoSmithKline. rnIts fully-hosted and managed webinars and events can be streamed live or on-demand and are used for lead generation campaigns, internal communications, thought leadership content, virtual open days and conferencing.rnrnIncreasing demand for these services as a way of communicating on an elaborate scale has seen WorkCast report 20 – 30 per cent growth year-on-year, with growth for the 2017/18 financial year forecast at 44 per cent.rnrnIts move to the US forms the first stage in wider plans to have a stronger presence globally.rnrn“We opened our Seattle office to meet demand from our American clients and allow our UK offices to focus on home clients and Europe,” said Mike Bowman, head of sales and marketing. rnrn“This is just the first stage of exciting expansion plans for us. The Far East, Asia and Australasia also have huge market potential and present attractive opportunities.”