ITV Creative and Fold7 Moving Pictures have just completed a series of ITV 1 prime time teasers for the new series of "I'm a Celebrity".
Online PR News – 03-November-2010 – – ITV Creative and Fold7 Moving Pictures have just completed a series of ITV 1 prime time teasers for the new series of "I'm a Celebrity". The campaign, launched on Saturday night, features the iconic ITV1 logo in perilous jungle situations including spiders, snakelike vines and quicksand! Working with their sister character animation studio, Mr & Mrs Smith, the Fold7 team has also created a series of character animations that bring to life mobile phones and a group of laptops as they discuss the show in the jungle. The 30, 20 and 10 second spots will drive traffic to the ITV online and mobile platforms, reinforcing the strap line that, this year, there really is ‘no escaping the jungle’!
Sam Balderstone, Director of Fold7 Moving Pictures commented; “We are delighted to be working with ITV Creative on such a high profile show, especially across a multi platform promotion. It's been a great opportunity to utilise Fold7’s creative and production abilities as well as introduce sister company Mr and Mrs Smith's trademark character animation.”