Websites that feature too much text and slow-to-load large files can hurt a company’s online reputation, according to a leading New York website design firm.
Online PR News – 29-September-2009 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., (www.dzineit.net) a Manhattan website design firm that specializes in website development and search engine optimization, excessive text, large image files, and static website content can really take a toll on a website, as well as on the reputation of the business it represents.
“By its very nature, the Internet is a place of rapid change and growth,” says Crisafi, “and savvy users recognize that. So, it is imperative that a company’s website is designed to meet the expectation of the customers it hopes to serve.”
One of the biggest problems that Crisafi says that he and the professional staff at dzine it see as more business owners turn to the Internet to boost business, is that they have the common misconception that more text means better visibility.
“When it comes to using text on a website, less is more,” says Crisafi. “Having more text will not increase your search engine rank but having too much will certainly hurt your business because users want answers and results immediately, without having to sift through a lot of information.”
Another mistake that some businesses and their designers will make, Crisafi says, is the overuse of large files, including image files that take too long to load.
“Pictures are great,” says Crisafi, “and so are dynamic components such as Flash. In fact, dynamic components are essential to avoid pages that are too static. The key, however, is to be sure that the website loads quickly because if it doesn’t, potential customers won’t stick around for very long. A good balance is necessary.”
Established in 2003, dzine it, inc. is a New York website development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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