2010 GENERATIONS AWARD WINNERS ANNOUNCED
11/02/2010

The only International Competition for Excellence in Senior Marketing

The Generations Award is an international competition for excellence in senior marketing that is designed for professionals who have communicated to the 50-plus mature market in one of 64 categories.

Online PR News – 02-November-2010 – – Media Contact: Brittany Bermensolo
1.719.465.3565 (MST)
Info@GenerationsAward.org

November 1st, 2010

FOR IMMEDIATE RELEASE

As the mature population experiences explosive growth worldwide due to increased longevity, the demand for products and services supporting their unique care does too. According to the Oxford Institute of Ageing, Asia and Europe are the two regions where within the next two decades; much of the continent faces a situation where the largest population will be those over 65. In the U.S., projections that 78 million baby boomers will turn 65 within the next decade further substantiates the demand for targeted communications to serve the 50+ Mature Market.

The Generations Award is judged by an experienced group of industry professionals. The panel consists of marketing, communication, advertising, public relations, media and online professionals. Winners are placed in two categories, Platinum and Gold. On a scale of 1 – 100, Platinum winners received scores of 90 – 100 and Gold winners received scores of 80 – 89. Entries are judged independently of each other using four 25 point sections in which overall design, content, effectiveness in communicating to the Mature Market and overall excellence is evaluated. The individual panelists’ scores for each entry are totaled and averaged. Special Recognition was awarded to entries whose overall score average was below the Gold level but was selected by judges for contribution to the market.

Platinum Winners include:

Creating Results, LLC for their brochure, “Willow Valley Retirement Clubs” in the category Publications.
One-Eighty/Leisure Care for their newspaper ad, “Tapestry at Wesbrook Village, Headphones Advertorial” in the category Advertising.
On-Line Publishing for their magazine, “b Magazine” in the category Publications.
Senior Magazine Inc., for their corporate social responsibility program, “P.R.I.M.E.” in the category Public Relations/Communications.
Geri Care Finder for their overall website in the category of Electronic Media.
Gold Winners include:

American Association of Orthopedic Surgeons for their integrated marketing campaign, “Falls Prevention” in the category Integrated Marketing.
Creating Results, LLC for their brochure, “Willow Valley Retirement brochure” in the category Publications.
Creating Results, LLC for their welcome center design “Willow Valley Welcome Center Design” in the category Design.
Creating Results, LLC for their case study “Westminster at Lake Ridge Smart Retirement” in the category Design.
Henry Ford Health System for their newsletter “Healthy Living” in the category Publications.
One-Eighty/Leisure Care for their newspaper ad, “Tapestry at Wesbrook Village, Captain Jack Castle” in the category Advertising.
One-Eighty/Leisure Care for their newspaper ad, “Tapestry at Wesbrook Village, Ruth Smiling Advertorial” in the category Advertising.
One-Eighty/Leisure Care for their newspaper ad, “Tapestry at Wesbrook Village, Sue and Dan” in the category Advertising.
One-Eighty/Leisure Care for their newspaper ad, “Tapestry at Wesbrook, Couple Advertorial” in the category Advertising.
One-Eighty/Leisure Care for their newspaper ad, “Tapestry at Wesbrook Village, Jack Castle” in the category of Advertising.
One-Eighty/Leisure Care for their newspaper ad, “The Carillon at Boulder Creek, Tire Swing” in the category Advertising.
One-Eighty/Leisure Care for their newspaper ad, “The Carillon at Boulder Creek, Swimming” in the category Advertising.
One-Eighty/Leisure Care for their brochure, “The Carillon at Boulder Creek” in the category Publications.
One-Eighty/Leisure Care for their brochure, “Tapestry at Wesbrook Village” in the category Publications.
Rose Villa Senior Living Community for their community relations “Senior Stories” in the category Public Relations/Communications.
Senior Service Directory for their overall website in the category Electronic Media.
Senior Service Directory for their blog in the category Electronic Media.
Senior Service Directory for their e-newsletter in the category Electronic Media.
StayWell Custom Communications for their United Healthcare newsletter “Renew, Summer 2009” in the category Publications.
StayWell Custom Communications for their Independent Health newsletter “HealthStyles, Fall 2009 ” in the category Publications.
StayWell Custom Communications for their AARP/UHC newsletter “Strive for Healthy Living, Spring 2009” in the category Publications.
StayWell Custom Communications for their Blue Care Network of Michigan guide “A Step by Step Gide to Making the Most of Medicare” in the category of Publications.
StayWell Custom Communications for their 2010 Well Care Calendar in the category of Design.
The Becher Agency for their magazine ad, “Friendship Retirement Community, Mrs. Johnson” in the category of Advertising.
Allison Consulting for their work with The Garland at Barrington community relations project, “EngAGE ICAA program” in the category Public Relations/Communications.
Continuum Crew for their blog, “Boomers in the Wild” in the category of Electronic Media.
Senior Magazine Inc., for their magazine “Collin Senior Magazine” in the category Publications.
Special Recognition
The Becher Agency received special recognition for their advertising campaign, "Friendship Retirement Community".
At Home Personal Care received special recognition for their website, www.AtHomePersonalCare.com.
More information can be found on the Generations Award website at www.GenerationsAward.org.

About the Generations Award
The Generations Award is an international competition for excellence in senior marketing. It began as a means to honor phenomenal achievement and service to professionals communicating to elders worldwide. As part of its mission, the Generations Award supports the efforts of marketing and communication professionals who contribute their outstanding talents to communication that targets the 50+ Mature Market. Each year, generous efforts of marketing and communication professionals will be acknowledged by special recognition.

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