Manhattan Web Development Firm Explains Why Having the Right Domain Name is Priceless

New York website design and website development expert says that domain names are still important and they can help to propel a page to the top of Google, even in a competitive market.

Online PR News – 01-November-2010 – New York, New York – Peter Crisafi, Vice President of dzine it, Inc., a leading New York web design and web development firm with clients across the country, says that a domain name says a lot about the business it represents.

“A domain name is a business’s online identity, built around the simple word, term or phrase that creates the name,” says Crisafi, “and any link that a business creates will contain that name, so it is important to choose the right one.”

According to Crisafi, having the right domain is still big business.
“Recent studies have shown that Google favors domain names that contain the term being searched for in almost a third of all first page results,” says Crisafi. “This should not come as a shock to anyone.”

Crisafi says there is a good reason why Google and other major search engines seem to favor websites, with the search term in the domain name.

“When someone searches for a particular company, they don’t want to have to scroll through numerous results to find that company’s homepage,” Crisafi explains. “Not only does that reflect badly on the business, but on the search engine as well.”

To rectify such issues, Crisafi says Google has added weight to brand names.

“Obviously Google cannot identify a business’s exact brand in all cases, so it will use the information it has available to it, such as keywords, tags and the domain name,” says Crisafi. “So, a business should always use its domain name throughout all of its content, Meta and titles. This will help Google identify a company’s brand name and, before long, the website’s rank will rise.”

Established in 2003, dzine it, inc. is a leader in Custom web development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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