West Michigan Business Leader Selected to Speak at 404 Conference

BizStream Co-Owner Presents at National Digital Marketing and Web Development Conference

Online PR News – 06-October-2016 – Allendale, MI – BizStream is excited to announce that Co-Owner of Bizstream and Kentico MVP, Brian McKeiver has been selected from a pool of international speaker submissions to present on two topics at the upcoming 404 Conference, presented by Kentico. Taking place at the Mirage in Las Vegas, this November 2nd-4th, 404 is a unique conference for web developers and digital marketing superheroes. 404 is promised to boldly go where no conference has gone before by focusing on innovation and driving success from past mistakes and failures, rather than triumphs.

Brian’s first presentation, entitled "Content Last - A Strategy for Success or Failure?", he will explain why he believes that “Content is King” is missing a critical aspect—the “when” and “how”. Having delivered hundreds of website projects—a lot that went well and some that did not—he argues that the cause of a website project failure can almost always can be traced back to a few common issues relating to content. Don’t miss this opportunity to learn some of the mistakes Brian has seen clients make, and learn tools to avoid them in order to deliver websites that generate leads, convert customers, and increase revenue.

Brian’s second presentation will focus on “Good, Better, Best Website Performance Optimization”. Today’s web pages contain a mountain of content: text, rich media, PDFs, forms—you name it. Considering responsive design and multiple image sizes, devices, and resolutions, a page that used to load in no time now takes five, 10, even 20 seconds. If you can’t use a different design or approach, you have to start optimizing your website performance. Join Brian as he shows you how to identify what to attack. He’ll tell you about some server-side caching and client-side optimization techniques to deliver what a browser needs when it needs it—and about the time he and his team took a 30-second load time down to two.

Brian will be among many other pronounced marketers, developers and business experts that will speak openly about mistakes and failures—and how we can use them to our benefit. Top speakers include Scott Liewehr, Scott Stratten, Philip Japikse, and Ben Hall. The full conference agenda can be viewed at www.404.digital/agenda.

Visit www.404.digital for tickets and additional information.

About BizStream:
BizStream builds web, online marketing, and software solutions that are delivered with a sense of smart, geeky fun. The company specializes in ASP.NET, SQL Server, Kentico CMS and Kentico EMS development. Alongside custom development services, BizStream has 3 Software as a Service (SaaS) products including YouthCenter, CaseStream, and the BizStream Toolkit for Kentico.

Our Kentico experience: 1 Kentico MVP; Top Kentico Gold Partner; Kentico Quality Expert, 14 Kentico Certified Developers; 100+ Websites Developed in Kentico; Kentico Development & Integration Competency; Kentico E-Commerce Competency. Founded in 2001, the BizStream team comprises more than 25 developers, designers, digital specialists, support staff, and enthusiasts. BizStream is located just outside Grand Rapids, Michigan. www.bizstream.com

About Kentico:
Kentico is an all-in-one CMS, E-commerce, and Online Marketing platform that drives business results for companies of all sizes both on-premise or in the cloud. It gives customers and partners powerful, comprehensive tools and customer-centric solutions to create stunning websites and manage customer experiences easily in a dynamic business environment. The Kentico Web Content Management Solution‘s rich selection of out-of-the-box web parts, easy customizations, and open API, quickly gets websites operational. When combined with the full set of integrated solutions, including Online Marketing, E-commerce, Online Communities, and Intranet and Collaboration, Kentico fully optimizes the digital customer experience across multiple channels.

Founded in 2004, Kentico is a Microsoft Gold Certified Partner headquartered in the Czech Republic with offices in the US, UK, Netherlands, and Australia. Kentico has 1,000 digital agency partners and powers more than 25,000 websites across 100 countries. Customers include Gibson, Twinings, Ingram Micro, Mazda, Kingspan, Hunter Fan, Starbucks, and Allergan.