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Online PR News – 05-October-2016 – Dallas – Armed with a marketing strategy set to rebrand the company, Camera Ready Cosmetics takes the first step of many with its newly designed mobile-enabled easy-to-use website. The company has plans to expand shortly with features like socially-integrated buy buttons so its customers can really "shop like a pro."
The rebranding is aimed at the customer experience through the point of view of experienced and aspirating artists. Camera Ready Cosmetics' customers, who are typically professional makeup artists and enthusiasts, will love the easier, more defined navigation, the mobile responsive design and socially-influenced layout.
The clean, bold look will appeal to this generation's rising stars as they are coming on to the industry scene. The strategy will highlight company features like Makeup Artist Chat, which will undergo changes as well. Makeup Artist Chat, a beloved blog that interviews actual professionals, will shape the technique-based format into something more personal, also adding makeup influencers to the mix.
Camera Ready Cosmetics also unveils its plans for complete social-integration. While it already has active accounts through multiple social media channels like Instagram, the company will rebrand the site to include buy buttons and Facebook shopping.
About Camera Ready Cosmetics
Now located in Dallas, Texas, Camera Ready Cosmetics was founded in 2003 in San Diego, California. Customers can order online and in-store, through its showroom, and find high-quality cosmetic products from over 95 brands, including Ben Nye and RCMA. Customers also have access to benefits like its Color Match Service, pro discounts, handwritten thank you notes, and a top-notch customer service team ready to help. For more information, contact Sabina Campbell at email@example.com.