“Does Instant Put Long Tail Search in Jeopardy?” Asks HP Group SEO

Leading SEO company HP Group consider the impact of Google Instant on search habits.

Online PR News – 01-November-2010 – – A key figure within HP Group SEO has asked whether the future of long tail search is in doubt following changes to the way Google offers up its search results. The comments come as the SEO industry acclimatises to Google Instant – the feature that provides suggestions to searchers as they type.

“Does Google Instant put long tail search in Jeopardy?” it was asked, “the question has come up more and more since the May Day update, which removed vast swathes of long tail results from the index. Some might say that the ability to optimise for long tail has been made more problematic by these developments.”

The source continued, “Another related issue relates to the new Adwords keyword research tool, the results of which must now be based on a far more limited set of data than the older tool. The difference between keyword research conducted on the old and the new Adwords research tool proved to be incongruous on many occasions – sometimes extremely so. Some people within the industry have suggested that the May Day update, the resultant changes to the research tool, and the introduction of Instant have raised questions about the future of long tail. It is a issue we will be keeping our eyes on.”
HP Group offers one of the UK’s leading search engine optimisation services, integrating revenue boosting Pay Per Click and Conversion Rate Optimisation products with its core SEO provision. HP Group’s 200 plus strong client base includes Budget car hire, Hoseasons, easyOffice and Virgin Wines.

For more information about HP Group SEO and to find out more about the optimisation services offered, visit http://www.highposition.net, or call 01206 544677.

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