Voter Guide Website To Offer Information On Races At All Levels
11/01/2010 seeks to fill the gap in voter knowledge about local elections by offering easy-to-use voter guides.

Online PR News – 01-November-2010 – – WASHINGTON, D.C. – Voters seeking information about candidates for local, state and federal offices have a new, comprehensive website to turn to as they prepare to cast their ballots.

By simply typing in their address at, voters can learn about the candidates who will appear on their ballot, compare the candidates' stances on issues and print out a sample ballot to take with them to the polls.

"I feel like the majority of voters only pay close attention to races for president, and sometimes those for the U.S. Senate and U.S. House. They don't understand how much authority state and local governments still have and how influential these offices are in the day-to-day lives of citizens. I wanted to create an election guide to help people quickly and easily research local candidates," said Robert Clifford, founder of (

The losing side said it was because his name appeared first on the ballot

Clifford cited the recent Democratic primary race for U.S. Senate in South Carolina, in which an unknown, unfunded candidate won the primary. "The losing side said it was because his name appeared first on the ballot," Clifford said. "While this is hard to prove, the outcome of that primary will have a serious effect on the midterm congressional elections. This demonstrates the importance of an easy-to-use voter guide to give citizens a better idea of who is actually running."

The website initially will provide information on races in Virginia, but more states will be added as the site develops.

On a typical ballot, the number of offices at the local and state level exceeds those at the federal level by at least 2-1, Clifford noted. He added that local elections are often the least-watched, but the outcomes have the greatest effect on citizens' daily lives.

While many websites offer voter guides, most of them focus on federal elections or are limited to a specific race or city. Those that ask specific and pointed questions often alienate candidates, and some sites that present themselves as voter guides actually are promoting specific candidates or ballot issues., in contrast, gives voters essential information about who the candidates are and why they're running, while at the same time providing an easy way to further research specific candidates and races. It's designed to pull up information quickly and gives users the option to save search results so they can easily access specific information on subsequent site visits. also encourages candidates for local elections to create brief profiles and allows them to link to their own campaign websites, Facebook pages and Twitter accounts. As the site expands, it plans to add more features and to keep interested voters informed through periodic updates on Facebook and Twitter.

About offers information on local, state and federal candidates. Voters can simply go to the site, type in their address and compare candidates. Once they've selected their preferred candidates, they can print out a sample ballot to take to the polls.

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