LoyaltyOne and COLLOQUY Customer Loyalty Experts to Chair 8th Annual Loyalty World Conference
10/30/2010

Dotz, Nectar, Microsoft UK and Shell To Present

Online PR News – 30-October-2010 – – TORONTO (October 4, 2010) – LoyaltyOne President Bryan Pearson and COLLOQUY Managing Partner Kelly Hlavinka will chair all three days of the 8th Annual Loyalty World conference, Europe’s definitive conference on customer loyalty, on November 15-18 in London at the Royal Garden Hotel.

Now in its eighth year, Loyalty World 2010 is a unique conference designed to assist marketers in understanding the complex elements that go into designing a successful loyalty strategy. The conference will bring together leaders in the field of loyalty marketing to discuss the future of branding, customer engagement and analytics, social media, technology and reward program advancement.

“We are honored to be chairing the 8th Annual Loyalty World conference this year,” said Bryan Pearson. “This event will bring together top thought leaders who can provide valuable insight into the necessary tools to develop the ultimate customer strategy.”

COLLOQUY’s Kelly Hlavinka will present the chairperson’s opening remarks and moderate the sessions on November 15 and 18. On November 16 at 2 PM, Hlavinka will present a session titled “Evolution of Reward Programs – What Challenges and Opportunities Does the Future Hold?” In it, she will discuss the trends of customer behavior and the importance of customer insight in defining the right rewards strategy.

LoyaltyOne’s Bryan Pearson will present “Loyalty Reach – The Migration of Loyalty into Non-Traditional Sectors” on November 15 at 2:15 PM. The session will look into the migration of loyalty into non-traditional sectors such as government, healthcare and non-profits, sharing case studies from around the globe. Pearson will also present the chairperson’s opening remarks at 9 AM on November 16 and moderate the sessions on that day.

Also speaking will be Roberto Chade, CEO of Dotz, one of the largest loyalty businesses in Latin America. Chade’s session, “Coalition Programs – assessing the growing trend for driving customer engagement and business growth,” begins on November 17 at 2:30 PM.

Visit www.terrapinn.com/loyaltyworld for full session descriptions.

Loyalty World is the only strategic customer loyalty event in Europe. The conference attracts participants from some of the world's most reputable and inspirational brands. Past attendees of Loyalty World included American Express, Bentley Motors, Hilton Hotels Corporation and IKEA.

To register for the event, go to http://colloquy.com/event_view.asp?uid=147.

About Terrapinn:
Terrapinn is a Business to Business media company whose products are trade exhibitions, conferences, training courses and print publications. For more information, please visit: www.terrapinn.com.

About LoyaltyOne
LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada's AIR MILES Reward Program – North America's premiere coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne's industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more than 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. For more information, visit www.loyalty.com.

About COLLOQUY:
COLLOQUY® comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers to its magazine and www.colloquy.com the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is an official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184.