The Four Cornerstones of Digital Asset Management: A Methodology for DAM Software Implementation

Open Source Digital Asset Management specialists, Daydream, release an article describing their methodology for DAM implementation that enables businesses to focus on the core requirements of Assets, Metadata, Workflow and Permissions.

Online PR News – 29-October-2010 – – Open Source Digital Asset Management developers, Daydream, have released an article that outlines a structured methodology that can be used to develop DAM solutions for enterprise clients. The paper: "The Four Cornerstones of Digital Asset Management" describes four key elements that must be considered to implement DAM: Assets, Metadata, Workflow and Permissions.

Each of these areas is considered and readers are given some useful pointers to ensure that they retain focus and avoid the feature creep that characterises many larger DAM projects.

Ralph Windsor, Managing Director of Daydream comments: "We have refined the four cornerstones methodology over the fifteen years we have been developing Digital Asset Management solutions. We find it extremely helpful for both ourselves and our clients if there is a structured framework to prioritise implementation and identify requirements."

Windsor continues:

"Often client requirements will encompass a multitude of different areas and this makes it very difficult to get agreement on what needs to be done – much less a clear specification that vendors can use to realise a solution. So, to assist with our ongoing objectives to better educate and inform not only our clients but also the rest of the DAM sector, we have released this article."

This article compliments Daydream's other range of Digital Asset Management education resources such as "Metadata Management Strategies for Marketing Based Digital Asset Management" and their introduction to Controlled Vocabularies.

The full text of The Four Cornerstones of Digital Asset Management is freely accessible via the Daydream web site:

For further information about Daydream and their range of Open Source DAM solutions and services, visit or contact Daydream on +44(0)20 7096 1471


About Daydream
Established in 1995, Daydream is the leading UK vendor of Digital Asset Management and Brand Asset Management systems. Over the last 15 years, their FocusOPEN DAM technologies have been implemented by over 40 global organisations including Major League Baseball, WS Atkins, BNP Paribas, Adecco and The British Museum. For more information, visit Daydream at or contact us at

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